VP, Head of Global Marketing

About Idorsia Pharmaceuticals Ltd

Headquartered near Basel, Switzerland – a European biotech hub – Idorsia has a highly experienced team of dedicated professionals, covering all disciplines from bench to bedside; QUVIVIQ™ (daridorexant), a different kind of insomnia treatment with the potential to revolutionize this mounting public health concern; strong partners to maximize the value of our portfolio; a promising in-house development pipeline; and a specialized drug discovery engine focused on small‑molecule drugs that can change the treatment paradigm for many patients.

We are looking for a VP, Head of Global Marketing to join the company!

The VP, Head of Global Marketing is a senior strategic leadership role responsible for defining and driving the global commercial strategy of pipeline and launch assets from Phase 2 onwards.

The role serves as the global commercial voice across the product lifecycle, ensuring that clinical development, evidence generation, market access, medical strategy, positioning, launch readiness, and lifecycle planning are fully integrated to maximize asset and portfolio value.

Working cross‑functionally with Development, Medical Affairs, Market Access, Regulatory, Finance, Regions, and Commercial teams, the VP, Head of Global Marketing leads New Product Planning, Launch Readiness, and Global Launch Excellence while supporting executive decision‑making and long‑term value creation.

• Lead New Product Planning (NPP) activities across pipeline assets from Phase 2 onward.
• Define and execute global commercial strategies for development‑stage and launch assets.
• Partner with Life Cycle Leaders to shape asset strategy, target indications, sequencing, evidence generation plans, and lifecycle opportunities.
• Develop asset value propositions, differentiation strategies, target product profiles, and commercial business cases.
• Assess market opportunities, competitive landscapes, patient needs, treatment pathways, and future standards of care.
• Provide commercial input into clinical development plans to ensure future market adoption, reimbursement, and differentiation.
• Build commercial forecasts, opportunity assessments, valuation scenarios, and portfolio recommendations.
• Establish and lead the global Launch Readiness framework, governance, milestones, and decision‑making processes.
• Drive integrated launch planning across Marketing, Medical Affairs, Market Access, Regulatory, Supply Chain, Finance, Regions, and Affiliates.
• Identify launch‑critical risks, dependencies, and mitigation plans to ensure successful execution.
• Define and monitor launch readiness metrics, dashboards, scorecards, and performance indicators.
• Serve as Global Launch Lead for selected strategic assets from late‑stage development through launch and early commercialization.
• Lead global cross‑functional launch teams and coordinate launch execution across all key functions and regions.
• Develop global brand strategies, positioning, segmentation, messaging architecture, and stakeholder engagement plans.
• Translate clinical differentiation into compelling value propositions for healthcare professionals, patients, payers, and health systems.
• Partner closely with Medical Affairs and Market Access teams on scientific platforms, evidence strategies, pricing assumptions, and reimbursement plans.
• Collaborate with regional and affiliate teams to ensure globally aligned but locally adaptable launch and commercialization strategies.
• Support portfolio prioritization, launch sequencing, resource allocation, and investment decisions across the organization.
• Develop frameworks for portfolio assessment, asset prioritization, and strategic trade‑off analyses.
• Prepare executive‑level strategic recommendations, governance materials, launch updates, and decision‑support documentation.
• Establish governance and operating rhythms for Global Marketing, New Product Planning, and Launch Readiness activities.
• Drive alignment between Development, Medical, Access, Commercial, and Regional organizations to ensure integrated asset strategies.
• Lead post‑launch reviews, performance tracking, and lifecycle optimization…