Global Marketing Manager 100
Job in
4040, Basel, Kanton Basel-Landschaft, Switzerland
Listed on 2026-08-17
Listing for:
Medartis
Full Time
position Listed on 2026-08-17
Job specializations:
-
Marketing / Advertising / PR
Product Marketing, Marketing Strategy, Market Research, Marketing Management
Job Description & How to Apply Below
Your Responsibilities
- Define the global marketing strategy, strategic priorities, and product portfolio focus across assigned product groups, ensuring alignment with the overall business strategy and growth objectives.
- Continuously analyze market trends, competitive activities, technological developments, clinical evidence, and regulatory changes to identify opportunities and risks and translate insights into strategic recommendations.
- Develop, validate, and continuously refine value propositions, target customer segments, and product positioning to ensure differentiated market offerings and consistent messaging across all regions.
- Partner closely with R&D and cross-functional stakeholders to translate market and customer insights into product innovation, prioritization, business cases, and development roadmaps.
- Own the global go-to-market strategy for new product introductions, including market segmentation, positioning, launch planning, commercialization strategy, and global launch readiness.
- Lead and coordinate pre-launch, launch, and post-launch activities by ensuring consistent execution across regions, defining launch packages, clinical content, and enabling successful market adoption.
- Develop and execute global marketing campaigns and communication strategies based on clinical evidence, customer needs, and differentiated product benefits to strengthen market positioning and drive business growth.
- Create clinically sound messaging, product claims, and communication materials for surgeons, Key Opinion Leaders (KOLs), distributors, sales organizations, and regional marketing teams.
- Provide commercial teams with effective sales enablement tools, competitive positioning materials, and value-based arguments that support customer engagement and conversion.
- Establish strong partnerships with regional marketing, sales organizations, clinical experts, and Key Opinion Leaders to understand evolving customer needs, validate strategic priorities, and strengthen market relevance.
- Collect, analyze, and prioritize customer and market feedback from global stakeholders and translate insights into actionable product, portfolio, and marketing strategies.
- Define, monitor, and analyze product performance indicators (KPIs) to evaluate commercial success, optimize marketing activities, and continuously improve product and portfolio performance.
- Bachelor's or Master's degree in Marketing, Business Administration, Life Sciences, Engineering, or a related field.
- At least five years of experience in Product Marketing or Product Management including regulatory requirements and product lifecycle management.
- Experience with in an international medical device company is a must!
- Proven experience in product launches, go-to-market planning, campaign development, content creation, and customer engagement.
- Strong project and stakeholder management skills with the ability to manage multiple priorities simultaneously.
- Strategic thinker with a hands-on, execution-oriented approach and a strong commercial mindset.
- Ability to translate complex clinical and technical information into compelling customer-focused marketing messages.
- Strong analytical skills with experience using CRM systems, digital marketing tools, and performance analytics.
- Excellent communication, presentation, and interpersonal skills.
- Self-driven, proactive, solution-oriented, and able to thrive in a fast-paced, dynamic environment.
This is an integral, responsible and diversified role with a focus on quality and service provision in a rapidly growing, international company. We look forward to receiving your complete application.
For further information please visit our Website
We look forward to receiving your complete online application.
Medartis
Human Resources
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