Marketing Sr Director and Launch Lead - Metabolic and Dermato-Oncology Franchise

Job Purpose

The Senior Director, Marketing and Launch Lead, Rare Diseases Metabolic and Dermato-Oncology (MEDO) Franchise, will provide strategic marketing leadership and oversight of new product launch to support the continued growth of the RRD portfolio. S/he will collaborate closely with cross‑functional colleagues globally, namely clinical development, medical, regulatory, market access, commercial and business development. This role offers a high‑impact opportunity for a leader eager to drive launch readiness for a strategic new asset, orchestrating cross‑functional teams, market insights, and business planning across geographies.

It is a unique platform to make a meaningful impact.

• Develop and lead the global brand positioning, marketing strategy, and long‑range brand plans for the assigned portfolio within the Franchise, ensuring full alignment with corporate objectives.
• Define a clear vision and drive long‑term growth and sustainability.
• Translate corporate goals into annual marketing plans and calendars, setting priorities and performance objectives for brands and markets.

• Develop and lead integrated product launch plans (from late‑stage development through commercialization) in partnership with cross‑functional and regional teams, ensuring timely execution of pre‑launch, launch, and post‑launch activities.
• Lead competitive readiness initiatives by monitoring market trends and competitors; ensure the team develops contingency plans and responsive strategies to maintain a competitive edge.
• Define and implement strategies to maximize product life cycle – including new indications, formulations, or market expansions – to sustain long‑term value for each brand, supporting business case development.
• Lead the global launch readiness for a new mRNA asset, with a planned commercial launch in H1 2028.

• Guide the creation of core promotional tools and training programs for field teams, equipping local commercial teams with the knowledge and resources to promote the products effectively.
• Audit global marketing content and campaigns, verifying accuracy, ethical standards, and consistency with brand messaging.
• Act as the point of contact for resolving any issues or opportunities related to business opportunities, marketing practices or product communications in collaboration with Medical, Regulatory, Legal and Patients Engagement functions.

• Represent the company’s brands at major industry and scientific events and conferences to enhance visibility and reputation.
• Work alongside Medical Affairs teams to engage KOLs and clinical experts, cultivating them as advocates for the company’s products.
• Support collaborations with patient organizations on specific projects to ensure the patient perspective is considered in marketing initiatives.

• Manage the global marketing budget for the assigned portfolio, ensuring efficient allocation of resources to high‑priority activities and monitoring marketing spend to optimize investment impact.
• Recommend new investments supported by business cases when needed.

• Ensure the growth and engagement of the Global MedO marketing team by fostering a culture of accountability, empowerment, and continuous development.
• Provide clear expectations, regular feedback and coaching; support learning initiatives; and promote individual contributions aligned with franchise and company strategy.
• Actively contribute to ensuring a high level of engagement of the cross‑functional team dedicated to the brand/portfolio.

Degree in Business Administration, Marketing, Pharmacy or a related field.

• Minimum 15 years’ of experience in the pharmaceutical/biotech industry with at least 5 years in a senior Marketing leadership role.
• Demonstrated experience in rare diseases or orphan drugs, ideally in both development and commercial settings.
• Experience in developing and executing marketing strategies, leading global product/brand launches, influencing senior leaders and managing brands in multiple markets.
• Working…