Marketing Content Specialist

Manage the day-to-day delivery of email marketing and website content for our exhibitions and events. Ensure content is delivered on time, is on brand, and supports visitor and exhibitor engagement.

• Create, test, and send email campaigns and newsletters for visitors, exhibitors, and media.
• Coordinate content for email marketing campaigns and improve messaging where needed.
• Manage audiences, mailing lists, schedules, and A/B testing.
• Coordinate with marketing, content, and event teams on campaign content and timing.
• Monitor email results and identify opportunities for improvement.
• Execute direct messaging through event platforms such as Swapcard.

• Publish and update website content in the CMS, including landing pages, programmes, exhibitor and speaker listings, and news.
• Coordinate website content updates with internal teams.
• Ensure content is accurate, consistent, on brand, and SEO-friendly.
• Manage content calendars and keep websites up to date throughout the event cycle.

• Preparing images, links, and UTM tags, and completing basic content checks.
• Supporting marketing automation and campaign tracking.
• Improving email marketing and website content processes.

• 2–3 years’ experience in email marketing and/or website content management.
• Experience with Salesforce and Salesforce Marketing Cloud is highly desirable, particularly email marketing and campaign execution.
• Experience coordinating and improving content for email and websites.
• Experience with a CMS and basic HTML.
• Strong attention to detail and good organisational skills.
• Comfortable working with email performance data and GA4.
• Collaborative and comfortable working across teams.
• German and English essential;
  French a plus