GEO Domain Expert

The Opportunity

The way brands are discovered online is changing as search engines, AI assistants, and large language models increasingly shape how users find information and interact with content. Adobe’s Domain Experts team operates where SEO, GEO/ASO and artificial intelligence meet, translating real-world optimization insights into product capabilities that power Adobe AEM Sites Optimizer and Adobe LLM Optimizer.

This role focuses on understanding how organizations build digital authority beyond their own websites. Signals such as backlinks, brand mentions, digital PR coverage, community discussions, and SaaS review ecosystems influence how brands appear in search engines and AI-generated responses.

A core part of the role involves evaluating customer visibility across search engines and LLMs using multiple sources and creating agentic processes to optimize this via Adobe LLM Optimizer and Adobe AEM Sites Optimizer.

The role acts as an internal authority on off-page SEO, outreach marketing, and digital public relations.

• Media outlets and online PR channels
• Community platforms including Reddit, You Tube, and forums
• Knowledge ecosystems such as Wikipedia
• Review platforms such as G2, Capterra, and Trust Radius

A complete view across organic visibility is required for this role as you will also assist with all aspects of SEO and GEO such as:

• Site architecture and crawl-ability
• Semantic HTML and structured data
• Content clarity and readability
• Indexation and performance optimization
• Content structures designed for AI interpretation

Enterprise organizations rely on our domain experts and tools to strengthen their presence across search and AI ecosystems. In this role, concepts you create are used to guide recommendations and improve our products. You will be responsible for presenting concepts and getting customer on-board for the agentic solutions you want to build.

• Degree in Computer Science, Information Systems, Marketing, or equivalent; professional experience
• Strong understanding of technical SEO including site architecture, crawlability, semantic HTML, and structured data
• Experience with off-page SEO strategies such as link development and digital PR
• Familiarity with community platforms such as Reddit, Wikipedia, You Tube, and online forums
• Experience analyzing ecosystems such as G2, Capterra, and Trust Radius
• Understanding of Generative Engine Optimization (GEO) and AI-driven content discovery
• Knowledge of web technologies including HTML, CSS, and Java Script
• Familiarity with CDN architecture, page speed optimization, and Core Web Vitals

This role requires practical experience working with AI-assisted development workflows. Key capabilities include:

• Building workflows or prototypes with AI agents
• Developing solutions with AI coding tools such as Claude
• Using AI systems to generate code, automate workflows, and accelerate experimentation

Strong analytical thinking, communication skills, and the ability to collaborate across product, engineering, and customer teams are essential.

Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

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