Web Marketing Executive

Location: Basingstoke Support Office

Department: Sales & Marketing

Working pattern: Full-time, hybrid flexibility

Salary: up to £30,000 p/a

Digital Marketing Executive
Join our Marketing team to manage and optimise our website and online listings, driving engagement, conversions, and SEO performance. You’ll lead day-to-day website updates, improve UX and CRO, and deliver our SEO strategy—enhancing content, site structure, and technical performance using data-driven insights. Working closely with internal teams and external partners, you’ll support campaigns and ensure high-quality digital experiences that meet business goals.

Website Management & Development

• Manage day-to-day website operations, maintenance, and optimisation, ensuring content accuracy, functionality, and performance.
• Build, update, and enhance pages, landing pages, and features in line with marketing campaigns, operational updates, and brand requirements.
• Coordinate internal website update requests and support onboarding of new settings, including content population, URL structuring, and page launches.
• Work with external developers and agencies to deliver technical updates, improvements, and strategic projects.

Information Architecture (IA) & User Experience (UX)

• Support the evolution of website IA to improve usability, navigation, and content discoverability.
• Analyse user behaviour using heatmap technology, GA4, and CMS insights to identify friction points.
• Implement UX enhancements to improve journeys, accessibility, and engagement, aligning structure with conversion goals.

Conversion Rate Optimisation (CRO)

• Lead on-site CRO for key journeys including enquiries, registrations, and lead forms.
• Develop and execute A/B and multivariate testing, optimising landing pages to support campaigns, paid media, and email traffic.
• Use behavioural insights, heatmaps, and funnel analysis to drive conversion improvements.

SEO (Search Engine Optimisation)

• Support the SEO strategy, aligning on-page, technical, and content initiatives with commercial and acquisition objectives.
• Conduct keyword research, search intent analysis, and on-page optimisation (metadata, headings, copy structure, internal linking, URL hierarchy).
• Collaborate with Brand, Content, developers, and agencies to deliver technical SEO improvements (site speed, crawlability, mobile performance, structured data).
• Monitor rankings, organic traffic, engagement, and site health using GA4, Search Console, SEMrush, Ahrefs, or Screaming Frog, embedding SEO best practice in migrations, acquisitions, and new pages.
• Align SEO insights with Paid Search and Growth teams to maximise search visibility.

Tracking, Measurement & Reporting

• Manage UTMs, QR codes, and tracking frameworks to ensure accurate campaign attribution.
• Monitor and report digital performance, providing actionable insights to stakeholders.

Listings & Local Presence

• Manage and optimise nursery listings across Google Business Profiles, directories, and sector platforms.
• Ensure NAP consistency, local SEO best practice, and brand reputation monitoring, including review responses.

Collaboration & Governance

• Work cross-functionally with Marketing, Operations, Admissions, and IT to deliver website improvements.
• Manage external suppliers, including developers, partners, and agencies.
• Maintain governance, documentation, and quality assurance for all website activity.
• Support continuous improvement through insights, testing, and innovation.

• Ownership of website UX, on-site performance, and SEO
• Involvement in strategic website development and optimisation projects
• Opportunity to influence customer journeys, conversions, and organic visibility
• Collaborative, test-and-learn environment
• Exposure to UX, CRO, SEO, analytics, and web development

• 33 days annual leave (including bank holidays)
• Christmas and New Year shutdown
• Flexible working options
• Childcare discount
• £500 refer-a-friend bonus
• Company pension with employer contributions
• Statutory Sick Pay from day one
• Life assurance
• Certified Great Place to Work

• 100% pay for first 12 weeks of maternity/adoption leave
• 100% pay for 4 weeks…