Senior Data Analyst - Financial Services

Overview

We are supporting the build-out of a high-impact analytics capability within a market-leading, data-driven Life Insurance intermediary. This role is for a Senior Data Analyst who combines strong analytical capability with commercial thinking and stakeholder influence. You will play a key role in shaping how data is used to drive performance across marketing, sales and customer operations. This is a highly visible role with direct impact on revenue, conversion and strategic decision-making.

• Own and deliver insight across key commercial areas (lead generation, conversion, retention)
• Identify opportunities to improve performance and drive measurable outcomes
• Act as a bridge between business and data engineering teams
• Partner with senior stakeholders to influence decision-making and strategy
• Design and implement analytics approaches to optimise customer journeys
• Lead on experimentation frameworks (A/B testing, performance measurement)
• Build scalable dashboards and reporting aligned to business KPIs
• Support development of data models, definitions and data quality, ensuring strong data governance standards
• Mentor junior analysts and contribute to the wider data capability

• Strong experience in a Data Analyst / Senior Data Analyst role within a commercial environment
• Advanced SQL and experience working with large, complex datasets
• Strong experience with data visualisation tools (Power BI, Tableau, etc.)
• Proven ability to influence stakeholders and drive business outcomes
• Experience delivering insight in fast-paced, performance-led environments

• Marketing / growth / sales analytics experience
• Background in insurance, financial services or high-volume B2C businesses
• Experience with experimentation and optimisation frameworks
• Python / R or exposure to advanced analytics
• Experience with modern data platforms (such as Azure, Databricks, Snowflake, Big Query)

• Salary £65,000 - £75,000 (based on experience) + benefits package
• Location:
  
  Hybrid working with onsite travel to the office in Basingstoke.
• Candidates must have the right to work and reside in the UK.