Marketing Executive

Overview

Marketing Executive

“Bring our brand to life through insight and engaging content.”

Castle Trust Bank is a fintech challenger bank, providing specialist property mortgages, retail finance lending and savings accounts to a variety of customers.

This role is based in Basingstoke on a hybrid capacity 3 days a week in the office and 2 days at home.

The role is to support the growth of our Savings, Property and Retail Finance business units. You will work with the Head of Marketing and the Senior Digital Marketing Executive to plan and deliver multi-channel campaigns, create engaging content and drive brand awareness. This is a hands-on role with impact across digital marketing, content creation, campaign analytics and stakeholder collaboration. You will have the opportunity to shape and drive marketing activity, identify opportunities and help deliver the success of a fast-growing challenger bank.

The successful candidate will have a broad range of general marketing skills with a focus on CRM and email platforms, and a desire to thrive in a financial services environment.

• Develop, manage and deliver engaging email campaigns aligned to Financial Promotion requirements
• Act as subject matter expert for CRM/email platforms (e.g. Salesforce Marketing Cloud)
• Analyse campaign performance and make data-driven recommendations for improvement

• Create compelling content for websites, email and social media channels
• Maintain and update Castle Trust Bank and Omni websites and Linked In presence
• Monitor digital performance using tools such as Google Analytics, SEMrush and Hotjar

• Manage updates to marketing materials and communications (online and offline)
• Develop new collateral to support product launches and campaigns
• Support consistent and engaging brand messaging across all channels
• Support internal departments with brand-focussed materials and activities

• Monitor competitor activity and market trends
• Provide insight and recommendations to support business growth
• Build strong understanding of customer needs and distribution channels

• Collaborate closely with internal teams and external agencies
• Support delivery of marketing initiatives and strategic projects
• Coordinate events such as roadshows, exhibitions and social events

• Create visual content including graphics and video assets
• Use tools such as Canva and Adobe Creative Suite
• Manage overflow design work with external agencies

We are looking for a strong communicator with the ability to influence and adapt messaging to different audiences. You will be highly organised with strong planning and prioritisation skills, proactive, commercially aware, driven by insight and results, and willing to take ownership of delivery.

In addition, you will have:

• Broad marketing experience across digital, content and campaign delivery
• Strong experience managing and delivering email campaigns via CRM tools (e.g. Salesforce Marketing Cloud, Hub Spot, Mailchimp)

• Experience in website management and performance tracking
• Strong copywriting skills for a range of audiences and channels
• Proficiency in Canva and/or Adobe tools (Photoshop, InDesign, Illustrator)
• Experience using Google Analytics and other marketing tools
• Ability to leverage AI tools to support content creation and campaign optimisation
• GCSEs (Grade A–C) or A Levels (or equivalent) in English and Maths

• Experience in financial services, ideally within savings, lending or retail finance
• Marketing degree or professional qualification
• CRM or Adobe-related certifications
• Experience managing business social media accounts

• Competitive salary
• Performance bonus (based on individual and company performance)
• Generous contributory pension through Hargreaves Lansdown
• Life Assurance
• 25 days’ holiday + option to buy/sell 5 days
• Additional paid volunteering day
• Private healthcare through Equipsme (includes cash back for Dental and Optical treatment)
• Free access to BHSF Rise EAP to support colleague health and…