Marketing Manager

PE Global is currently recruiting for an experienced Marketing Manager to join our multinational pharmaceutical client based in Basingstoke. This is an initial 12-month contract with the potential to extend. The role offers a hybrid working pattern, with 3 days per week in the Basingstoke office and 2 days working remotely. The pay rate is £41.00 per hour.

Key Responsibilities:

• Partner with brand leaders to develop, execute, and measure omnichannel campaign strategies across digital and physical channels, including websites, email campaigns, and third-party platforms.
• Collaborate closely with the Omnichannel & Digital Execution team to ensure successful delivery of campaign tactics and digital initiatives.
• Identify and recommend innovative digital technologies to increase brand awareness, engagement, and campaign effectiveness.
• Drive content reuse and consistency across multiple communication channels to enhance the customer experience.
• Analyse campaign performance using data and insights, providing recommendations to optimise future marketing activities.
• Establish and monitor key performance indicators (KPIs), reporting on campaign performance and return on investment (ROI).
• Work cross-functionally with internal stakeholders, including Compliance, Code Review, Technology teams, and external agencies to ensure campaigns are delivered compliantly and effectively.
• Support the continued evolution of omnichannel marketing capabilities, helping to improve engagement with healthcare professionals and ultimately patient outcomes.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related discipline.
• Previous experience in digital marketing, omnichannel marketing, or customer engagement is preferred.
• Strong strategic thinking and problem-solving skills with the ability to translate business objectives into effective marketing strategies.
• Experience using data and analytics to measure campaign performance and drive continuous improvement.
• Excellent organisational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong communication and stakeholder management skills, with experience working across cross-functional teams.
• Adaptable, proactive, and comfortable working with new technologies and evolving digital marketing trends.
• High attention to detail with a strong commitment to compliance and ethical marketing practices.
• Pharmaceutical or healthcare industry experience is advantageous but not essential.

Please note PE Global cannot provide visa sponsorship for this role. Candidates must have the full right to live and work within the UK for at least the next six months.