Marketing & Design Assistant

JOB TITLE

Reports to:

Marketing & Communications Manager

Salary: £26,000 – £32,000 per annum

Location:

Basingstoke - Hybrid (with occasional travel to office as required)

Hours:

37.5 hours per week

Skylight Psychiatry is a forward thinking, dynamic mental health service. We are a CQC registered service delivering person-centred assessment, care and support, with our ultimate aim being to improve the lives of people with neurodevelopmental conditions such as ADHD, Autism and Learning disabilities.

The Marketing & Design Assistant provides day-to-day support to the Marketing & Communications Manager in delivering Skylight Psychiatry's marketing and communications activity. This role helps maintain Skylight's social media presence, supports the creation and distribution of content, and provides administrative and coordination support across marketing projects.

The post holder will work closely with the Marketing & Communications Manager, helping to build Skylight's online presence, engage with key audiences, and ensure that outreach activity reflects the organisation's brand and values.

• Help maintain and update Skylight's social media platforms (including Linked In, Instagram, Facebook, and any other relevant channels), under the direction of the Marketing & Communications Manager, ensuring content is published consistently and to a high standard.
• Create engaging, on-brand content including graphics, short-form video, written posts, and stories in line with the agreed content strategy.
• Support the set-up and day-to-day upkeep of a social media content calendar, helping to keep planned activity organised and on track.
• Monitor social media channels, respond to comments and messages appropriately, and
  ** escalate
  * * queries as needed.
• Help track and report on social media performance (e.g. reach, engagement, and follower growth), flagging opportunities to improve results.
• Keep up to date with trends in social media, digital marketing, and the neurodiversity/mental health space, to help inform content ideas.

• Support the production and distribution of marketing communications including email campaigns, newsletters, and stakeholder updates, using the organisation's email marketing platform.
• Help track and report on email campaign performance (e.g. open rates, click-through rates, and engagement), using the organisation's email marketing platform.
• Help create tailored communications materials to support outreach activity to referral partners, universities, employers, and other external stakeholders.
• Support the set-up and population of the organisation's CRM/contact database system, and help keep mailing lists and records accurate and GDPR-compliant.
• Research relevant events, conferences, and engagement opportunities, and help with the practical planning needed to support Skylight's attendance.

• Design and produce printed and digital marketing materials such as leaflets, brochures, and presentations, using InDesign and the wider Adobe Creative Suite.
• Design visual content using Adobe Photoshop, Canva, and other design tools, to support campaigns, service launches, and stakeholder engagement.
• Film simple video content (e.g. on a smartphone) and edit it into short-form pieces for social media and digital channels, using tools such as Adobe Premiere Pro.
• Contribute ideas and draft copy for campaigns, for review and sign-off by the Marketing & Communications Manager.

• Help keep content on Skylight's website accurate and up to date.
• Help monitor and report on website performance (e.g. visits, traffic sources, and key page trends), using tools such as Google Analytics.
• Assist with basic SEO activity and digital advertising as directed.

• Provide administrative support to the Marketing & Communications Manager as required.
• Assist with the coordination of events, webinars, and partnership activity.
• Help pull together regular reporting summaries across social media, email, and website activity for the Marketing & Communications Manager, and contribute to wider team…