HubSpot Funnel & Conversion Marketing Manager - Travel Franchise

Position: HubSpot Funnel & Conversion Marketing Manager - Travel Franchise
Revenue Funnels | Hub Spot | Sales Psychology | Marketing Automation | CRO
Great marketing doesn’t just generate leads. It understands what makes people buy.
Why does someone click but not enquire? What makes a prospect book a call? What messaging builds trust, overcomes objections and turns curiosity into a buying decision?
And can you personally build a funnel that turns those insights into results?
We’re The Travel Franchise, the UK’s leading travel franchise, voted Best Lifestyle Franchise in the World two years running. We already generate thousands of enquiries every month. Now we need a commercially sharp, technically brilliant, hands-on funnel specialist to turn that interest into qualified opportunities and new franchise owners.
This isn’t about building automations to a brief. It’s about understanding the audience, developing the strategy, writing persuasive messaging, building the entire funnel and continually testing what works.
If you love the psychology of selling as much as the technology behind it, we’d love to meet you.

The Role at a Glance
Hub Spot Funnel & Conversion Marketing Manager
Remote - UK | Bournemouth Preferred for Occasional Collaboration
Competitive Salary DOE + Bonus
Permanent | Full Time
Pedigree: UK’s Leading Travel Franchise | Best Lifestyle Franchise in the World Two Years Running
Your Background /

Skills:

Hub Spot (5+ Years), Revenue Funnels, Marketing Automation, Sales Copywriting, Direct Response Marketing, Sales Psychology, CRO, Lead Nurture, Landing Pages, Word Press, Elementor, A/B Testing

The Role a Year From Now...
Your first year will have been a success if you’ve delivered these three outcomes:
More qualified franchise opportunities:
You’ve improved how we convert existing interest into booked conversations, qualified enquiries and new franchise owners.
High-performing revenue funnels:
You’ve personally built sophisticated Hub Spot funnels that guide prospects through a longer, considered buying journey with compelling messaging, intelligent automation and timely follow-up.
Measurable conversion improvements:
You’ve continually tested and refined landing pages, copy, campaigns and nurture sequences, using performance data to lift conversion and commercial results.
This Role
This is a genuinely hands-on, commercially focused funnel-building role. We’re not looking for someone to manage Hub Spot, oversee agencies or implement campaigns designed by somebody else. We need someone who can spot a commercial opportunity, understand the audience and independently work out how to turn interest into action.
Buying a travel franchise is a significant personal and financial decision. Prospects may spend weeks or months researching and weighing up their options. So the marketing journey needs to do far more than capture an email address: it must build trust, create desire, address objections and move people towards a conversation with our sales team.
You’ll make that happen, from messaging and copy to landing pages, Hub Spot workflows and conversion testing. Working closely with our marketing team and Co-Founders, you’ll have the freedom to challenge assumptions and introduce new ideas.
What You’ll Be Working On
Building complete revenue funnels:
Designing and personally building multi-step Hub Spot funnels that move prospects from initial interest to qualified sales opportunity.
Creating persuasive messaging:
Writing landing-page copy, email sequences, headlines and CTAs that connect with the audience’s motivations and buying psychology.
Understanding the buying journey:
Identifying what prospects need to hear, see and experience at each stage of a high-value, longer-consideration sale.
Developing intelligent automations:
Building complex workflows, behavioural triggers,…