Sr e-Business Analyst

Joining our team, you'll play an active part in helping to deliver meaningful impact. At

• Location Basingstoke, Hampshire
• Start Date Immediately
• Work Location Allows Remote Work

• #Ai-Powered Search Visibility#
• #Ai Discoverability#
• Search Marketing
• #Landing Page Optimization#
• Organic Search Optimization
• #Campaign Structure Design#
• Seo Strategy
• Ai Search Optimization
• Sem
• Generative Search Optimization
• Generative Engine Optimization Geo
• Strategic Thinking
• Keyword Research
• Analytical Skills
• Google Ads
• Communication Skills
• Digital Marketing

Joining our team, you'll play an active part in helping to deliver meaningful impact. At Oxoid Remel Microbiology, acquired from Thermo Fisher Scientific
, we play a crucial role in accurate identification and targeted treatment for diseases, ensuring food and beverage safety, and supporting pharmaceutical manufacturing integrity. Our products and services are designed to meet the highest standards of quality and performance, helping our customers achieve their objectives efficiently and effectively.

We are seeking a SEM & SEO Digital Marketing Specialist to strengthen our digital presence, increase qualified traffic, and drive measurable engagement, demand, and business results through search. This role will shape and optimize the brand's presence across organic search, paid search, web content, and AI-powered search. You will provide guidance on search strategy, content, messaging, and digital experiences that connect audience needs with campaign and business objectives.

The ideal candidate combines strong SEO and SEM expertise with an understanding of evolving AI search technologies, excellent analytical skills, and the ability to turn search insights into practical marketing recommendations.

Develop and execute SEO strategies aligned with business and campaign objectives.

Establish keyword, topic, search intent, and content strategies across priority audiences and offerings.

Guide web content, landing pages, campaign experiences, and digital messaging.

Provide recommendations on content structure, information architecture, metadata, internal linking, and on-page SEO.

Identify technical SEO opportunities and establish scalable best practices.

Monitor rankings, organic traffic, engagement, and conversions and optimize performance.

Develop strategies to strengthen visibility across AI-powered search, generative search, and answer engines.

Apply emerging AI Search Optimization / Generative Engine Optimization (GEO) practices to web and campaign content.

Advise teams on content structure, topical authority, semantic relevance, and other factors that support AI discoverability and representation.

Monitor brand and content visibility, citations, and referrals across emerging AI search platforms.

Stay current on changes in AI search behavior, ranking, and retrieval.

Build and optimize paid search programs across platforms such as Google Ads and Microsoft Ads.

Drive and provide guidance on keyword strategy, audience targeting, campaign structure, messaging, ad copy, and landing-page alignment.

Guide the development and testing of headlines, descriptions, calls to action, and other paid-search messaging.

Manage budgets, bids, targeting, and optimization to maximize traffic quality and ROI.

Monitor CTR, CPC, conversion rate, CPA, ROAS, and other performance metrics.

Serve as the search subject-matter expert for marketing stakeholders.

Translate search data, audience behavior, competitive insights, and trends into actionable campaign recommendations.

Review campaign briefs, content plans, landing pages, and ad messaging and provide strategic guidance.

Help prioritize content and search opportunities based on audience needs, business value, and search demand.

Collaborate with content, creative, product, and web teams to ensure consistent, differentiated, search-informed messaging.

Use Google Analytics 4, Google Search Console, Google Tag Manager, Looker Studio, and SEO/SEM tools to measure performance.

Establish benchmarks and track growth across organic, paid, web, and AI search.

Develop reporting and dashboards that turn data into clear recommendations.

Continuously test, learn, and optimize search and digital performance.

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or related field, or equivalent experience
• Proven experience in…