Area Sales Manager – South of England

Cole & Yates Recruitment Ltd | Full time

Basingstoke, United Kingdom | Posted on 06/01/2026

• State/Province Hampshire
• Country United Kingdom

Area Sales Manager – South of England

Job Title: Area Sales Manager / Territory Sales Representative
Location: South of England (Field-Based / Hybrid Remote)
Salary: £38,000 – £45,000 Base Salary + Bonus Scheme
Sector: Sports & Recreation Infrastructure / Construction Sales / Building Materials / Landscaping / Leisure / Commercial Outdoor Play & Fitness.
Benefits: Company Car, 23 Days Holiday + Bank Holidays, Pension Scheme, Product Training

Are you an experienced Area Sales Manager
, Territory Manager
, or Business Development Manager looking to step into a market-leading business?

We are seeking an ambitious sales professional to drive B2B sales growth and foster long-term partnerships across the South of England.

Representing an industry-leading brand, you will take a consultative sales approach to deliver high-quality surfacing solutions. You will work closely with commercial contractors
, local authorities
, sports clubs, and within the play sector. This field-based role perfectly blends strategic account management with targeted new business development
.

• Drive regional sales growth: Manage high-value existing accounts and hunt for new business development opportunities by executing a strategic territory management plan.
• Support subcontractor networks: Partner closely with our network of Surfacing Contractors, supporting their commercial activities while selectively expanding the network to meet demand.
• Consultative selling: Act as the trusted technical expert for Main Contractors, Subcontractors, Local Authorities, Play Equipment Companies, Architects, and Specifiers.
• Pipeline & Project Management: Identify, track, and pursue upcoming commercial construction projects to secure high-value quotation and tender opportunities.
• CRM & Market Intelligence: Maintain accurate data on the CRM system, attend industry networking events, and track competitor activity to maximise market share.

Candidate Requirements (What You Bring)

• Proven Sales
  
  Experience:
  
  Successful track record in field sales, solution selling, technical sales, or specification sales.
• Industry Background: Experience with in construction sales, building materials, outdoor play, landscaping, or surfacing is highly desirable.
• Trade Sector Knowledge: Applicants from builders merchants, trade counters, tool hire, or construction supply environments are welcomed.
• Commercial Acumen: Strong relationship building, presentation, and negotiation skills, with the ability to close deals with decision-makers.
• Mobility: Highly self-motivated, organised, and holding a valid UK driving licence for extensive regional travel.

• Market Leader Stability: Represent a dominant, recognisable brand with a premium product range.
• Earning Potential: Competitive base salary up to £45,000 with a bonus scheme linked directly to your performance.
• Fully Expensed Travel: Company car, fuel card, and mobile tools provided.
• Career Development: Comprehensive initial induction and ongoing technical training on our products and target sectors.
• Package: 23 days holiday (plus Bank Holidays) and company pension enrolment.

Note: England South:
Counties will include Essex, Hertfordshire, Berkshire, Hampshire, Sussex, Kent, Greater London and Dorset.