Sales Development Representative, Private Sector

Location: Basingstoke, Chineham

Business Unit: Private Sector

Reporting Line: Benjamin Ogden

Package: Basic plus commission

Working Pattern: Hybrid, with office attendance on Tuesday, Wednesday and Thursday, and Monday and Friday worked from home or the office

Clearance: Not required

Join Centerprise at a key stage in our private sector growth and help create new opportunities across managed services, education IT, esports for education, and business continuity solutions.

This is a role for someone who enjoys opening doors, building conversations, and turning prospecting activity into qualified meetings that matter. You will play a direct part in shaping the pipeline, supporting growth, and helping our sales team focus on the right opportunities.

We are looking for a motivated Sales Development Representative to generate qualified new business pipeline across three strategic growth areas: mid-market private sector and system integration, education IT and esports for education, and business continuity and resilience services.

This is a dedicated pipeline generation role focused on identifying prospects, qualifying opportunities, and booking high-quality meetings for Account Managers and specialists. It is not a closing role. Its focus is on creating consistent, commercially relevant opportunities.

• Build new business pipeline through outbound calling, Linked In outreach, email sequences, and follow-up from events and campaigns
• Identify decision makers across mid-market organisations and education establishments
• Build and manage prospect lists aligned to target sectors and growth priorities

• Qualify opportunities by understanding need, timing, commercial relevance, and stakeholder engagement
• Confirm organisational fit before handing opportunities to the relevant Account Manager
• Book qualified meetings that give the sales team a strong platform to progress
• Work closely with the Sales Manager and Marketing team to support outreach campaigns
• Help shape sector-specific messaging for different audiences and solution areas
• Use engagement insights to refine approach and improve results over time

• Recognise the difference between hardware-led opportunities and higher-value service-led engagements
• Prioritise opportunities that support strategic growth across managed IT services, continuity, and education solutions
• Contribute to a more predictable and commercially viable sales pipeline

• Keep Dynamics CRM accurate and up to date with prospect and opportunity information
• Maintain structured follow-up and clear activity tracking across your pipeline
• Use tools such as Linked In Sales Navigator and automation platforms effectively

• A consistent flow of qualified attended meetings for the sales team
• Strong sales acceptance of the opportunities you hand over
• Pipeline growth across all three strategic pillars
• Clear, reliable CRM data that supports visibility and follow-up
• A focused, disciplined prospecting approach that creates predictable new business opportunities

• Previous experience in B2B outbound sales, lead generation, telemarketing, recruitment, or appointment setting
• Confidence in making high volumes of outbound calls and engaging senior decision makers
• A track record of generating meetings and qualifying opportunities
• Experience working with activity-based KPIs such as calls, conversations, and meetings booked

• Good general awareness of IT solutions, managed services, or technology environments
• The ability to learn and communicate high-level value across managed services and infrastructure, education IT, and business continuity solutions
• Confidence using Microsoft 365, Linked In, CRM platforms, and sales automation tools
• Strong CRM discipline and accurate data entry

• Confident, professional communication skills, both written and verbal
• Strong questioning and listening skills to uncover customer needs
• Resilience, self-motivation, and comfort working in a KPI driven environment
• Good objection handling skills at the early-stage prospecting level
• Strong organisation,…