Customer Development Executive - M4 Corridor - HEINEKEN On Trade

Function: On-Trade

Location: Field Based –
M4 Corridor due to the nature of the work and to ensure you can achieve the right work-life balance, we’re looking for someone who lives in or close to this area

Salary: £28,000 - £33,000 base depending on experience, plus full benefits listed below.

Contract:
Permanent

Closing Date: 28th August 2026

As the nation’s leading pub, cider and beer company and the name behind a host of brilliant brands, we’re looking for equally brilliant people to help us on our journey to building a better future.

Reporting to the Customer Development Director, this exciting role covers the M4 Corridor from the Chippenham to the Basingstoke regions. You’ll be involved in dynamic collaboration with team members and influential stakeholders, and support the achievement of developing a profitable market share and increasing the availability & appeal of our brands to consumers. The core of the role focuses on driving incremental net distribution by retaining the current brand footprint and unlocking incremental opportunities, ensuring that our iconic beers and ciders find their way to consumers through the best pubs and bars in the region.

The Customer Development Executive will activate key brand platforms, campaigns and events across relevant outlets in the patch. You’ll work closely with our national and indirect teams to deliver tactical activity in current accounts and help execute new opportunities.

Relationships here are key and you’ll need to develop and maintain a high profile within your geography by building a strong network of customers and contacts with regular meetings to build a continuous pipeline of new opportunities. And, with quality never far from our minds, you’ll lead conversations with your customers to ensure that every consumer has an exceptional experience

So, what will you be doing? Here’s some of the key accountabilities;

• Prioritising calls to strategically important accounts, spending time where maximum impact can be gained.
• Sell our iconic brand propositions to outlet decision-makers with passion – ensuring alignment with the outlet type and brand positioning.
• Identify appropriate outlets for marketing activity and deliver brilliant execution of promotional campaigns.

We sponsor some fantastic events that you may have heard of, such as the UEFA Champions League, Champions Cup Rugby, UEFA Women’s Euros and Formula
1. Plenty to get involved in!

This role is fast-paced and requires flexibility in its approach. You’ll need to adapt your selling style and tools according to the customer and channel. This can be done by building quick, quality relationships with customers.

We need someone with a real passion for brands, able to story tell and discuss our portfolio with the enthusiasm it deserves.

If you have;

• Excellent communication skills and strong interpersonal skills with the ability to get on with people from all walks of life
• An appetite to learn and grow
• Experience of delivering against targets
• Brand selling experience
• Commercial acumen and negotiating skills

Experience in pubs and beer isn’t essential for this role and we actively encourage people with a passion for excellence in execution in any industry to apply!

We’re always thinking about the future, and we know that to keep up with our customer's demands we need to be socially and digitally aware. We’re looking for somebody who knows their way around Instagram and other social media platforms and understands how this can help your customers and help you in creating your own personal brand.

A full UK driving licence is essential for this role. Ideally, you'll have at least 3 months of professional driving experience, but if you don't, that's fine. We'll provide full on-road driver training during your first few months with us.

As part of the team, along with your salary you’ll also receive;

• Company Car (a full UK Drivers License is required for this role)
• Annual bonus
• Company funded Private Medical Healthcare
• double matched pension (up to 10%)
• 35 days holiday
• A monthly case of our delicious ciders and beers!
• Comprehensive Opportunities to develop.

You’ll also get the opportunity to…