Product Growth Lead, E-Commerce & Consumer Insights; Starlink

Space

X was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. Today Space

X is actively developing the technologies to make this possible, with the ultimate goal of enabling human life on Mars.

Starlink, our revolutionary satellite constellation, delivers low-latency broadband internet worldwide. We are committed to expanding access to high-speed internet and providing a world-class digital experience for every customer. As Product Growth Lead, you will own projects to improve the  end-to-end conversion funnel—from landing pages through checkout and activation—driving measurable conversion improvements through experimentation, customer insights, and data-driven decision making.

You will be responsible for building and leading an experimentation roadmap (A/B testing, funnel optimization, etc.), improving customer flows, developing pre-purchase customer education content, improving e-commerce conversion (including SEO), and running consumer insight projects (surveys, focus groups, etc.) to support consumer growth. This role requires strong communication (verbal & written) and analytical skills, paired with an ability to lead cross‑functional initiatives across product, engineering, design, marketing, and operations.

• Own  conversion and funnel performance KPIs, driving measurable improvements in acquisition and checkout flows (e.g. including website optimizations, personalized content, messaging, and e-commerce enhancements.)
• Conduct ongoing customer research (surveys, focus groups, analytics) to uncover insights into target audiences' needs, pain points, and behaviors; develop and maintain detailed customer personas for segmentation and journey mapping
• Lead SEO efforts through keyword research, site optimization, and trend analysis to boost organic traffic and persona alignment
• Develop and execute strategic programs (e.g., persona-driven campaigns, SEO content, new channels) to maximize global sales in partnership with marketing
• Lead communication & content A/B testing and experimentation roadmap, from hypothesis development to test design, execution, and analysis
• Partner with design and engineering to optimize website and checkout experiences, reducing friction and increasing activation
• Build and maintain customer testing groups and research programs to incorporate direct customer feedback into product and funnel decisions
• Develop and manage data views/dashboards using SQL and related tools to monitor funnel performance and inform prioritization

• Bachelor's degree
• 1+ years of cumulative work/internship experience in management consulting, growth strategy, go-to-market planning, or business operations experience

• 3+ year of experience in consumer research/insights, product management, growth, product strategy, marketing, or e-commerce optimization
• Experience with Excel
• Hands‑on SEO experience (e.g., Google Search Console, SEMrush/Ahrefs) and e-commerce conversion optimization (e.g., A/B testing with Optimizely/Google Optimize)
• Demonstrated success running and analyzing large‑scale A/B tests and experiments
• Strong SQL experience & building dashboards for e-commerce funnels;
  Python experience a plus
• Proven success and expert in funnel optimization, checkout improvement, and subscription growth
• 1+ years in early and growth stage startups working with lean teams
• Distinctive business judgment and communication skills
• Excellent project management, problem solving and analysis skills
• Strong communication and leadership skills with the ability to influence across functions and to executives
• Technical background or experience working closely with engineering/design teams on web product development

• Must be available to work extended hours and weekends as needed
• Willingness to travel to customer sites, other Space
  
  X locations, and events as needed

• To conform to U.S. Government export regulations, applicant must be a (i) U.S. citizen or national, (ii) U.S. lawful, permanent resident (aka green card holder), (iii) Refugee under 8 U.S.C. § 1157, or (iv) Asylee under 8 U.S.C. § 1158, or be eligible to obtain the required authorizations from the U.S. Department of State. Learn more about the ITAR here.

Space

X is an Equal Opportunity Employer; employment with Space

X is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.

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