Ecommerce and Product Manager

Ecommerce and Product Manager – Play Sports Network (PSN)

Are you an Ecommerce professional who loves owning the entire journey of a product - from idea and development, through launch and trading, to optimisation and customer demand?

At Play Sports Network (PSN), we’re looking for an Ecommerce and Product Manager to take full end-to-end ownership of our Shopify stores across some of the world’s most-loved cycling and endurance sports brands, including Global Cycling Network (GCN), Global Mountain Bike Network (GMBN), Global Tri Network (GTN), and EMBN.

This is a stand-alone, end-to-end role with a focus on product development at the front of the process
. You’ll work closely with our Design team, presenters, and content creators to develop cycling apparel and merchandise our audience genuinely wants - using insight, feedback, and performance data to create products that fly off the shelves.

• Own the full ecommerce lifecycle
  : product ideation & development → range planning → launch → trading → performance analysis → optimisation.
• Act as the commercial owner of our Shopify stores, ensuring they are aligned with product strategy, audience demand, and brand positioning.
• Translate audience insight and commercial goals into clear product and trading priorities.

• Work closely with the Design team, presenters, and creative teams to develop cycling apparel and merchandise that resonates with our global audience.
• Gather and analyse customer feedback, sales data, and audience insight to inform product concepts, iterations, and future ranges.
• Support decisions around fabrics, fits, styles, pricing, and positioning, ensuring products are commercially viable and on-brand.
• Review product performance post-launch and feed learnings back into future product development cycles.

• Own product launches end to end - from setup and storytelling to promotions, bundles, and collections.
• Ensure products are merchandised effectively across the site to maximise visibility, conversion, and sell-through.
• Plan and execute trading activity around key launches, seasonal moments, and campaign peaks.

• Use Shopify and Google Analytics to understand customer behaviour, product performance, and conversion drivers.
• Continuously optimise product pages, collections, and site journeys to improve conversion rate and average order value.
• Use insight not just to optimise the site, but to influence what products we create next
  .

• Work with teams across content, email, social, affiliates, and paid media to bring new customers into the ecosystem and re-engage existing fans.
• Ensure ecommerce activity is tightly connected to our content and presenters - leveraging trust, credibility, and community.
• Balance acquisition and retention to maximise lifetime value across our global audience.

• Coordinate with supply chain and fulfilment teams to align stock levels with launches, campaigns, and demand forecasts.
• Partner with customer service to ensure feedback loops are captured and acted upon.
• Maintain stores across multiple languages and currencies with a focus on accuracy and customer experience.

• Experience in ecommerce with responsibility for commercial performance and product success.
• Shopify experience, including product setup, merchandising, and reporting.
• Proven ability to work upstream in product development, not just downstream in trading.
• Data-driven mindset with the ability to turn insight and feedback into better products.
• Comfortable collaborating with designers, creatives, presenters, and operational teams.
• Confident operating autonomously and owning outcomes end to end.
• Passion for cycling and triathlon is a bonus - curiosity about the audience is essential.
• Ability to plan ahead, project manage in order to be ready for key events in the calendar such as next season's range, Black Friday and Christmas.

• True end-to-end ownership: From product idea to sold-out launch.
• Product-led ecommerce: Influence what we create, not just how we sell it.
• Creative collaboration: Work closely with world-class presenters, designers, and content teams.
• Global impact: Build products for a passionate international audience of millions.
• Flexible, inclusive culture: We value balance, diversity, and personal growth.