Senior Paid Media Executive

Senior Paid Media Executive

SHIFT Active Media | Bath

SHIFT Active Media is looking for a Senior Paid Media Executive to help deliver high-performing, multi-channel advertising campaigns for leading cycling and active lifestyle brands around the world.

You’ll be part of our Media Planning & Buying team, working closely with Media Managers and creative teams to execute, optimise and analyse paid media campaigns across major digital platforms. This is a great opportunity for someone with hands-on platform experience who wants to deepen their skills, take on more responsibility and work with globally recognised brands.

SHIFT is proud to work with some of the most influential cycling media brands in the world and is a Google Premier Partner and Meta-recommended agency.

As a Senior Paid Media Executive, you’ll focus on the execution and optimisation of paid advertising campaigns, supporting larger strategies while bringing a performance-first mindset to day-to-day delivery. You’ll play a key role in ensuring campaigns run smoothly, efficiently and in line with client objectives.

Campaign execution & operations

• Work with Media Managers to deliver paid media campaigns aligned to client goals.
• Build, launch and optimise campaigns across platforms such as Google Ads, You Tube and Meta (experience across all platforms is a bonus, not a requirement).
• Collaborate with internal and external creative teams to develop effective ad copy and creative that meets platform best practice.

Budget management & optimisation

• Manage budgets across multiple campaigns and clients.
• Monitor performance and make informed adjustments to bids, budgets and placements to maximise results.

Performance analysis & reporting

• Use analytics and platform tools to track campaign performance and identify trends and opportunities.
• Support reporting on key metrics such as impressions, clicks, conversions and ROI.
• Contribute insights and recommendations to improve future campaign performance.

Market & trends research

• Stay up to date with digital marketing trends, platform updates and new ad formats.
• Research audiences and keywords within ad platforms to inform targeting and planning.

You don’t need to tick every box to apply. We’re interested in people who are curious, motivated and keen to develop. You’re likely to be a good fit if you have:

• Experience working with paid advertising, particularly biddable channels such as Google Ads and/or Meta.
• A genuine interest in marketing and performance media.
• Good attention to detail and strong organisational skills.
• Confidence planning and managing campaigns within Google Ads and Meta.
• An analytical mindset, with some experience using tools like Google Analytics.
• Clear written and verbal communication skills.
• The ability to manage deadlines and work calmly under pressure.
• An interest in cycling or active lifestyles is a bonus, but not essential.

Launched in 2010, SHIFT Active Media is an award-winning marketing agency specialising in cycling and active lifestyles. We work with some of the world’s most recognised cycling and outdoor brands.

As a full-service creative and communications agency, our work spans brand strategy, global media planning and buying, advertising, film and video, websites, social media and beyond, reaching cyclists around the world.

We’re an established agency with a diverse mix of specialists working collaboratively under one roof, based in one of Bath’s best offices. Our culture is friendly, collaborative and ambitious, and we take pride in doing great work

At SHIFT, we believe diverse teams create better work. We welcome applicants of all backgrounds, identities and abilities. If this role excites you but your experience doesn’t perfectly match the description, we still encourage you to apply, potential and enthusiasm matter just as much as experience.