Group Marketing Manager

Company Overview

Salocin Group is a leader in data and AI‑enabled connected customer experiences, with a collective of operational brands – Edit, Wood for Trees and Join the Dots – that specialise in helping organisations get their data and technology future‑ready, to win, grow and keep customers.

With more than 25 years’ experience, Salocin Group offers strategic support in for‑profit and not‑for‑profit sectors, aiming to enhance customer relationship management and marketing, optimise operations and tech use, and adapt to an increasingly AI‑driven landscape.

Salocin Group is made up of three specialist brands:

• Wood for Trees optimises fundraising performance for charities by providing actionable insights and data systems for marketing and fundraising activities, as well as improving operational processes. Wood for Trees is known for its ‘state of the charity sector’ reports and works with leading UK charities, such as Teenage Cancer Trust and Dogs Trust.
• Join the Dots is an independent media agency that helps clients with data‑driven media planning and targeted acquisition strategies, taking pride in its strategic, sustainable approach, working with clients like RSPCA, Legal & General and BT.
• Salocin technology specialists who help sales, service and marketing teams turn CRM, data and AI investments into commercial outcomes for B2B and B2C brands, including Motul, John Lewis Money and Tesco Bank.

Headquartered in Bath, Salocin Group is a trusted technology partner of Microsoft
, Apteco
, Creatio and Salesforce
.

We’re a  B‑Corp certified business, meaning we meet the highest verified standards of environmental performance, transparency and accountability. We’re also a proud member of Ecologi
, allowing us to fund climate projects and carbon offset our people’s footprint.

Our benefits include enhanced employer pension contributions, life assurance, wellness reward programmes, critical illness cover, private healthcare and many others. We embrace an environment that's fun, supportive and nurtures curiosity, and provide a hybrid flexible working environment for our people.

We’re inclusive and actively celebrate diversity, so welcome all applications regardless of age, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, marriage and civil partnerships or disability.

The Group Marketing Manager owns Salocin Group's marketing programme across the Group's three brands:
Wood for Trees, Join the Dots, and Salocin. Account Based Marketing is at the centre of the role. The role requires managing the four‑person marketing team that supports all content, creative, events, and outbound across the three brands. This is a commercial marketing role where performance is measured on the opportunities and pipeline value generated, not just in matches to the Ideal Customer Profile but in Long Term Value.

• Designing and executing the Group’s ABM strategy
• Owning the marketing content calendar, creative output, and events schedule
• Managing outreach and sales enablement
• Lead generation and pipeline creation
• Building and maintaining reporting, analytics and operational excellence for marketing
• Leading a small internal team while also managing agency and freelance relationships

• B2B marketing experience (3 to 5 years), with at least 12 months in a dedicated ABM role.
• Running or contributing to 1:1 or 1:few ABM programmes for mid‑market or enterprise accounts, with measured pipeline impact.
• Line‑management, or have clear evidence of leading a small team or workstream and developing colleagues.
• CRM and marketing automation experience (Creatio is preferred, however Hub Spot, Salesforce, or Marketo experience will transfer).
• Paid Linked In (Campaign Manager) and Linked In outreach, including outbound sequences, connection campaigns, and engagement playbooks.
• Owning revenue‑linked KPIs, not just MQL or OQL volume.
• Intent data and account intelligence platforms (6sense, Bombora, Cognism, Zoom Info, Clay or similar).
• Working with multiple stakeholders, including senior sales leaders.