Content Marketing Manager

We're looking for a Marketing Manager who's entrepreneurial, social-first, has a bundle of ideas, and will lead our internal marketing strategy to grow our visibility, pipeline and fame in the agency landscape.

You’ll be equally comfortable shaping our wider marketing strategy with the Chief Commercial Officer and grabbing your phone to capture something happening around the agency. Whether you’re interviewing a team member for a podcast, filming behind-the-scenes content, scripting a paid social ad or turning an industry conversation into a sharp Linked In post, you’ll be ready to get stuck in and make things happen.

You’ll work autonomously while bringing together our social, creative and paid teams to activate ideas across TSS channels. We want someone who thinks differently, moves quickly and treats The Social Shepherd’s marketing with the same creativity and ambition we bring to our clients.

It’s an exciting time for The Social Shepherd, as we now have offices in Bath, London, NYC and Miami, have recently launched new services in Social Commerce, and are focused on the next phase of growth.

We're a Social-first agency helping global brands, household names, and high-growth scale-ups accelerate their business growth.

Our service offering includes Organic Social, Paid Media, Creative, Influencer & Commerce.

We’re a team of 70+ across Bath, London, NYC and Miami, with big ambitions to continue delivering industry-leading social-first work.

• Own The Social Shepherd’s internal social content engine, developing ideas and turning them into relevant, engaging content that builds our brand and generates demand.
• Get out from behind the desk: capture content from around the agency, film team members on your phone and bring the people, personality and energy of TSS to our social channels.
• Create and publish reactive, behind-the-scenes and culture-led content at speed, spotting opportunities and acting on them without waiting for a perfect production setup.
• Work closely with our social, design, video and paid media teams, acting as an energetic internal client who can brief clearly, inspire great work and keep projects moving.
• Plan and support the production of our internal podcasts, owning the content pipeline, episode concepts, guest and topic research, shoot preparation and promotional strategy.
• Own the weekly newsletter end-to-end, writing useful, entertaining and opinionated copy that nurtures our database and drives inbound enquiries.
• Build the personal brands of our founders and leadership team, uncovering their perspectives and turning them into authentic, distinctive social content.
• Script thumb-stopping paid social creative for Meta and Linked In, combining strong hooks, sharp B2B messaging and a deep understanding of platform behaviour.
• Experiment with new formats, trends and creative approaches, continuously finding fresh ways to make The Social Shepherd stand out.
• Partner directly with the Chief Commercial Officer to turn broader growth objectives into an ambitious, actionable marketing plan.
• Track and report on performance across organic content, paid campaigns, newsletters and other marketing activity, using the results to improve what we create next.
• Support wider growth initiatives, including events, award entries, partnerships and PR opportunities.

• 3–5+ years of experience in social media, content marketing, B2B marketing, agency marketing or a closely related role.
• A genuinely social-first mindset. You understand the platforms, the culture surrounding them and the behaviours that make content travel.
• An entrepreneurial, tenacious operator who sees an opportunity and runs with it. You’re happy working with a polished production crew, but you don’t need one to create something brilliant.
• The confidence and initiative to pick up your phone, approach people around the agency, shoot content and get it live.
• Strong filming and content creation experience, with a good eye for framing, storytelling and what will work natively on social.
• An exceptional copywriter who can move between witty social copy, a compelling Linked In hook, an insightful newsletter and a persuasive…