Area Sales Manager

£45,000 – £50,000 Basic + £12,000 OTE Commission + £3,000 KPI Bonus + Company Car

South West England (BS, BA, SN, SP, GL, HR, WR & NP Postcodes) | Field Based

Area Sales Manager responsible for managing an established territory across the South West, building long‑term relationships with dealers and end users while identifying growth opportunities.

Deliver an autonomous, field‑based role visiting customers, demonstrating commercial kitchen equipment, and becoming a trusted partner to accounts.

• £45,000 – £50,000 basic salary (DOE)
• Realistic £12,000 annual commission
• £3,000 KPI bonus
• Fully expensed company car (Skoda Kodiaq)
• Monday‑Friday working pattern
• Work from home every Friday for planning and administration
• Established sales territory with existing customer base
• Full product training and ongoing development
• Long‑term career progression with a global manufacturer

• Manage an established dealer and end‑user network across the South West
• Demonstrate commercial kitchen equipment to customers
• Build long‑term relationships with dealers, chefs and operators
• Identify opportunities to grow existing accounts
• Develop new dealer partnerships where appropriate
• Manage your own diary and customer visits
• Deliver against sales targets and KPIs
• Stay up to date with hospitality and food service trends

• Experience in field‑based B2B sales
• Hospitality, catering or food service industry experience
• Previous experience as a Chef, Head Chef, Catering Manager or similar would be highly desirable
• OR experience working for a food service manufacturer or distributor
• Commercially driven with excellent relationship‑building skills
• Confident presenting and demonstrating products face‑to‑face
• Well organised and able to manage your own territory
• Comfortable with regular travel and 1–2 overnight stays per week
• Full UK driving licence

Applicants should ideally live within one of the following postcode areas:

• BS
• BA
• SN
• SP
• GL
• HR
• WR
• NP

This territory covers the South West and South Wales, with an established customer base already in place.

If you're looking for an Area Sales Manager role where you can combine your hospitality knowledge with a rewarding sales career, we'd love to hear from you.

Apply today to find out more.