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Commercial Manager - South West England

Job in Bath, Somerset County, BA1, England, UK
Listing for: Diageo plc
Full Time position
Listed on 2026-10-10
Job specializations:
  • Sales
    Area Manager
Salary/Wage Range or Industry Benchmark: 65000 - 90000 GBP Yearly GBP 65000.00 90000.00 YEAR
Job Description & How to Apply Below
# Commercial Manager - South West England Bath,England Posted 14 hours agoFull timeJR
1130499

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Apply Watch Help  transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Join us for career defining opportunities that give you the chance to thrive.##

Job Description
** Commercial Manager
** Field Based - England South West Territory  
** About us
** With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.  Join us and play your part in making life’s moments mean a little more.
** Role Dimensions
** The Commercial Manager is responsible for driving performance for a specific geographic area as part of the Field & Technical team driving total territory management to deliver exceptional execution, delivering On Trade share, Diageo NSV and effective execution.  They lead a sales and activation team to deliver executional success by providing the strategic direction across total territory, using market knowledge and category data to build plans to win share and deliver exponential on-trade P&L growth.

They are the sole leader for the designated area, fully accountable for the region’s performance, reporting into the Head of Field & Technical.  
** Top Accountabilities
*** Accountable for overall regional Value Share & NSV outcomes.  Delivered through distribution and execution metrics in month, quarter and year. Input metrics will include retaining and winning contracted accounts, winning distribution and increasing rate of sale, winning pouring status and menu visibility, executing branded activation, improving Guinness Quality scores for region and delivering Diageo One acquisition and engagement outcomes.
* Develop market leading RTM relationships with the relevant regional sales directors and stakeholders in target RTMs, making Diageo the supplier of choice.
* Responsible for successfully executing how Diageo brands show up in the independent free trade
* Apply commercial expertise to build investment plans for small /medium regional groups (in-direct customers) that create positive ROI and drive executional standards in outlet
* Management of sales and activation team, including 3rd party sales assigned to the area allocated to you.
* Motivate, coach and develop field teams to deliver outstanding  performance and develop the potential and capability of each member, in order to deliver against key metrics
* Create strong cross functional relationships working with technical, customer marketing and category teams to deliver regional KPIs and ongoing growth
* Create and foster an inclusive and diverse team culture that drives engagement and inspires and shapes the future of the channel
*
* About You:

*** Experienced commercial professional, with solid track record of managing P&L and consistently delivering results within FMCG environment
* Strong understanding of commercial relationships, contract negotiations and joint business plans
* A strong track record of winning with customers and delivering growth in market share and NSV through category selling and business partnership
* A passion for the on-trade and the ability to build and leverage strong relationships with business partners internally and…
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