Fractional Category Management Specialist

The opportunity you've been waiting for.

This is a category management role with real influence. The recommendations you build land directly in commercial strategy, shaping how the business sells whisky, gin, rum, vodka, tequila and liqueurs across On Trade and Off Trade channels alike. It is a fractional engagement, working closely with Sales, Marketing and Commercial teams as a trusted insight partner, with direct exposure to senior leadership and strategic commercial projects.

This is a role where rigorous analysis and sharp storytelling have to work together.

• Build category narratives and performance dashboards using Nielsen, CGA, IWSR, Assosia or similar data, then translate them into commercially relevant recommendations.
• Shape category strategy across premium spirits segments including whisky, gin, rum, vodka, tequila and liqueurs.
• Influence positioning and execution across both On Trade and Off Trade channels.
• Act as the trusted insight partner for Sales, Marketing and Commercial teams, grounding decisions in robust market analysis.
• Present and defend recommendations to stakeholders at every level, from category teams through to senior leadership.
• Build relationships across the business that make insight central to how decisions get made.

• A fractional, day rate engagement, with full details shared directly with shortlisted candidates.
• Hybrid working, based from Bathgate.
• Direct exposure to senior leadership and strategic commercial projects.
• Real influence over category strategy across a premium spirits portfolio, with the flexibility built into a fractional structure.

This is a fast-growing, ambitious premium drinks business with a portfolio spanning whisky, gin, rum, vodka, tequila and liqueurs, sold across both On Trade and Off Trade channels. The business is actively investing in how market insight gets used, recognising that strong category data only creates value once it's translated into a story commercial teams can act on.

Full details on the business, including the engagement rate, are shared directly with shortlisted candidates.

What makes this one stand out is the blend of rigour and storytelling. Plenty of category roles ask you to crunch the data. Fewer ask you to turn it into a narrative that lands with senior leadership and shapes real commercial decisions across multiple premium spirits categories.

If you've got strong Nielsen, CGA or IWSR experience and you enjoy translating numbers into a story people act on, we'd like to talk. Get in touch for a confidential conversation, including more on the business and the engagement structure.