Area Sales Manager - Scotland

Area Sales Manager – Scotland

Bathgate, Scotland – covering postcode areas DG, EH, FK, G, KA, ML, PA, TD. Position is within the Earth Moving Sales department of Liebherr‑Great Britain Ltd.

• Contributing to the sales growth of the division by generating sales leads through effective networking, referrals, and prospecting.
• Successfully identifying, penetrating, and closing business opportunities, including additional sales of parts and rentals.
• Preparing and following up on quotations and ensuring timely payments from clients.
• Negotiating within a defined framework to achieve a sale.
• Monitoring orders closely and rapidly escalating any lost order issues to minimise financial loss.
• Consistently achieving sales and profitability targets.
• Maintaining an excellent relationship with suppliers to ensure correct specifications for orders.
• Working in harmony with the Sales office organisation and other departments to maximise productivity and reduce costs.
• Communicating effectively with After Sales to ensure a smooth hand‑over of products to customers.
• Actively supporting the development of Sales Trainees, providing opportunities to enhance their skills and experiences.
• Actively developing a network of new customer relationships with both new and existing clients.
• Maintaining and developing an excellent relationship with existing clients, establishing regular communication to assess new requirements.
• Maintaining an accurate database of all customer contact details and sharing this information willingly with other areas of the business.
• Taking ownership for customer complaints, remaining the point of contact and resolving these to a satisfactory conclusion.
• Identifying the opportunity to supervise product demonstrations at selected customer sites to facilitate closing of new business deals.
• Taking the initiative to be involved with product and industry exhibitions and adding value.

• Previous experience in a similar role, ideally within the construction industry.
• Strong IT skills, including CRM platforms and Microsoft Office (or equivalent).
• Flexible approach to work.
• Demonstrated skills in negotiation and selling.
• Outstanding communication skills, demonstrated in a team environment.

• The opportunity to work with an industry‑leading manufacturer.
• A secure and progressive work environment.
• Competitive salary and benefits.
• Training and personal development.