Senior Category Marketing Manager

Senior Category Marketing Manager

PPG Amsterdam, North Holland, Netherlands

PPG is an $18 billion dollar, Fortune 500 organisation. We are at the start of our Category Management journey in our Architectural Coatings business in EMEA and we are looking for an experienced Senior Category Manager to lead and execute our Category Management strategic agenda across EMEA.

• Lead Category Management Strategic Agenda Across EMEA
• Execute Category Vision and keep senior leadership updated on progress.
• Lead the development and implementation of the Retail “Perfect Store” concept.
• Drive Category Management capability building, upskilling and training programs across EMEA
• Finalize and roll-out Category Management blueprints and playbooks (e.g: Core Range, Merchandising Blueprints, Category Definition).
• Implement tools and insights, including planogram solutions.
• Manage yearly Category Management budget.
• Coach & Develop Markets as a Cat Man Role Model
• Run best‑practice forums across EMEA to share knowledge and successes.
• Collaborate with Sales, Commercial Excellence, Product, Brand, and Marketing teams to create compelling category sell‑in stories and seasonal activities for prioritized EMEA launches
• Act as a reference point for category insights to support brand and commercial planning and identify needed research and insights to develop our category understanding across EMEA (e.g. shopping decision tree, category metrics tracking)
• Support local teams with presentations, business cases, and shopper understanding.
• Be the Operational Category Manager for International Key Accounts
• Present to key EMEA customers and support Sales in building PPG credibility and strong retailer relationships.
• Drive category opportunities, listings, and distribution gains, including range reviews as needed.
• Track, analyse, and report customer EPOS and sales‑out data, combined with market trends and share insights via relevant dashboards.
• Champion and lead ‘shelf excellence’ including range, fixture layout and POS creation to aid shopper navigation and increase reach delivering identified Category Projects. This could also include creating and implementing Category Projects relevant to prioritized customers together with local sales and marketing teams
• Plan, coordinate and act as a best‑practice reference in driving insight‑based Retail Media Activations when relevant to boost penetration, brand awareness & conversion

• Degree in marketing, international business, or a related field, or equivalent proven professional experience
• 7+ years of working experience in FMCG category management and shopper / customer marketing or customer‑facing sales or marketing roles
• Knowledge of category management and trade marketing principles, strategies, and best practices
• Experience with industry data sources (e.g. Nielsen, Kantar, Dunnhumby) and category tools (e.g. DC Activ or other planogram tools, Power Bi Dashboards)
• Experience of implementing Retail Media activations and using data to evaluate effectiveness of category / shopper campaigns

Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday – everyday.

PPG: WE PROTECT AND BEAUTIFY THE WORLD™. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit  and follow @PPG on Twitter.

We partner with customers to create mutual value. We are "One PPG" to the world. We trust our people every day, in every way. We make it happen. We run it like we own it. We do better today than yesterday – everyday.

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment…