Senior Manager Ecommerce

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Fox Factory designs, engineers, manufactures and markets performance-defining products and systems for customers worldwide. Our premium brand, performance-defining products and systems are used primarily on bicycles, side‑by‑side vehicles, on‑road vehicles with and without off‑road capabilities, off‑road vehicles and trucks, all‑terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks. Some of our products are specifically designed for and marketed to a variety of leading cycling and powered vehicle original equipment manufacturers ("OEMs"), while others are distributed to consumers through a global dealer and distribution network.

Fox Factory Holding Corp. is the holding company of FOX Factory, Inc. and is publicly traded (FOXF) on Nasdaq.

Marucci Sports, a wholly owned subsidiary of Fox Factory, was founded by two former MLB players and their athletic trainer who began handcrafting bats for some of the best players in the game from their garage in 2004. Fast forward to today, that dedication to quality and understanding of players’ needs has turned Marucci into an All‑American success story, the number one bat preferred by players and The Official Bat of Major League Baseball (MLB).

Not only do we provide competitive wages, you will also have access to great benefits and employee discounts. But more importantly, it’s a fun environment where we truly enjoy working as a team and bringing great products to our customers!

The Senior Manager of Ecommerce is the business owner of the digital commerce channel, responsible for strategy, P&L, and growth across six brands. This role sits at the intersection of strategy and execution - setting vision, securing resources, and ensuring flawless execution. The Senior Director partners at the executive level to align e‑commerce with marketing, product, and operational priorities, while building and leading a high‑performing team to deliver a best‑in‑class customer experience.

• Own the e‑commerce P&L across all brands, delivering revenue, profit, and customer growth targets.
• Define and drive the e‑commerce roadmap, encompassing site platform and technology, customer experience and UX enhancements, conversion optimization, personalization, loyalty, promotional strategy, and new business initiatives.
• Represent e‑commerce at the leadership table, report channel performance, opportunities, and risks.
• Partner with Operations on inventory allocation and planning to ensure product availability aligns with e‑commerce demand, promotional calendars, and channel growth goals.
• Forecast e‑commerce demand in collaboration with Ops and Finance, providing input into buys, replenishment, and safety stock for key launches and campaigns.
• Proactively identify risks (overstock, out‑of‑stocks, delayed inventory) and develop contingency plans with Ops and Marketing.
• Act as executive partner to Marketing, IT, Finance, and Product to align e‑commerce strategy with company goals.
• Lead business‑critical programs (site migration, brand expansion, omnichannel integrations).
• Oversee vendor/agency partnerships, contracts, and tech stack decisions to maximize ROI.
• Build, mentor, and scale the e‑commerce team, ensuring clear roles and career growth opportunities.
• Manage the E‑commerce Manager, who oversees merchandising, paid, and CRM/email execution.
• Champion innovation in e‑commerce, exploring new channels, digital products, and customer engagement strategies.

• Demonstrated success owning a P&L and delivering channel growth at scale.
• Deep expertise in ecommerce technology, analytics, UX/CX optimization, and digital marketing.
• Strong executive presence with the ability to influence cross‑functional leadership.
• Experience leading and scaling multi‑brand ecommerce teams.
• Strategic thinker with the ability to balance big‑picture vision and detail‑oriented execution.

• Bachelor's degree in marketing, communications, information technology or related field.

• 8-10+ years of ecommerce/DTC experience,…