Digital Experience Analyst

Join Louisiana Blue as a Digital Experience Analyst.

The Digital Experience Analyst is responsible for defining and executing mass and targeted, member‑level digital marketing needs and opportunities across all digital channels. This role collaborates with analysts and designers, consistently emphasizing user experience to create effective, measurable digital solutions for all Louisiana Blue stakeholders.

• Develop and implement digital strategies based on human‑centered design principles with internal partners, while closely following brand standards.
• Configure, monitor, and analyze the effectiveness of digital marketing strategies, campaigns, and technology services.
• Develop and direct digital engagement strategies and objectives to drive customer engagement across digital channels, such as email, SMS, landing pages, push and secure messaging.
• Research, compile, write, and edit content for internal and external digital channels, coordinating with internal departments and other contributors to ensure consistency in style, tone, and quality and compliance with regulatory guidelines and corporate standards.
• Coordinate and implement website navigation, content, content flow, and content presentation for multiple websites, optimizing copy and landing pages for search engine optimization (SEO).
• Perform ongoing keyword research, including discovery and expansion of keyword opportunities, and implement content recommendations to improve organic SEO and site search effectiveness.
• Establish and document best practices, standards, and processes.
• Coordinate vendor relationships across digital initiatives.
• Create user stories and personas applied to digital properties and the full customer journey.
• Support Lead and Senior Digital Experience Analysts in managing a specific set of digital marketing capabilities.

• Bachelor’s degree in design, marketing, advertising, business, mass communication, data analytics, healthcare administration, or equivalent. Four years of related experience may substitute for a bachelor’s degree.
• Minimum 2 years of experience with digital marketing strategy, content creation/authoring, campaign execution, design, and creative concepting.
• Minimum 2 years of experience analyzing external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools, and campaign management software.
• Experience utilizing a breadth of CX metrics and analytics (including NPS, eNPS, CSAT, CES, VoC, and sentiment detection) to inform business decisions.

• Healthcare industry experience.
• Ability to build and gain trust quickly.
• Exceptional communication skills, both verbal and written, with the ability to convey complex technical information clearly.
• Experience working with enterprise‑level software.
• Experience with Microsoft TFS or Azure Dev Ops, understanding of health payer regulations such as HIPAA, SAFe, Scrum, project management, business analysis (IIBA), or lean sigma certifications.
• Customer Experience Professional Training certification preferred.

Performing job duties may require standing or sitting, normal office noise levels, and the ability to comprehend, document, calculate, visualize, and analyze data. Reasonable accommodations may be made for individuals with disabilities.

Louisiana Blue is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability, or any other protected status.

Residency in or relocation to Louisiana is preferred for all positions.

Job Category: IT, Telecom & Internet