Sales Marketing Coordinator

Direct Marketing Associate - Greater Michigan
- Kalamazoo

Base pay range

$48,000.00/yr - $50,000.00/yr

• Develop marketing strategies, attend industry events, implement sales tactics, and collaborate with the inside sales department to ensure products reach customers in time.
• Gain thorough understanding of products and features to facilitate discussions with prospects and customers to advise regarding solutions to offer which will provide improved performance.
• Gain knowledge of target markets and applications to understand how our products are used and identify common pain points in those markets.
• Utilize relevant marketing tools to engage visitors to the website to initiate direct contact and gain an understanding of what their requirements may be and how we can provide support.
• Collaborate with marketing to identify initiatives to increase brand awareness and identify new opportunities.
• Demonstrate organized and consistent follow-up with prospects to maintain a full pipeline of opportunities.
• A candidate must be driven and resourceful to gain necessary knowledge and develop strategies to achieve sales growth.
• Technical aptitude will be a critical skill to allow understanding of how products are used in a very diverse variety of manufacturing environments. The ability to read technical drawings will be required to determine customer requirements and determine product specifications.
• A willingness to work in an open office environment and collaborate with our sales, marketing and engineering teams to support sales growth.
• Possess excellent communication skills and ability to engage various decision makers within organizations in meaningful conversations, both verbally and digitally.
• Mechanical aptitude will be a critical skill to allow an understanding of how our products are used in a very diverse variety of manufacturing processes.
• Approach the sales process with potential customers using an influencer personality to engage in conversation and promote products and solutions to build on Relevant markets.

• Dimensional tolerances.
• The ability to effectively multi-task and handle shifting priorities.
• Familiarity with manufacturing environments is beneficial.
• Problem solving ability and mentality.
• Ability to read technical mechanical drawings.
• Understanding of electrical concepts is a plus.
• Bachelor’s degree in marketing is preferred.

Entry level

Full-time

Marketing and Sales

Industrial Machinery Manufacturing