Sales & Event Planning Coordinator

Description

Cragun’s Resort is seeking an energetic, detail-oriented, and highly organized Sales & Event Planning Coordinator to join our Sales & Events team. This dynamic role focuses on event planning support while also providing seasonal housing coordination assistance and secondary administrative support. This position works with a variety of groups including corporate, government, associations, Gull Lake Cruises, family reunions, weddings, and more.

The ideal candidate thrives in a fast-paced hospitality environment, communicates effectively, and delivers exceptional service throughout all phases of the client experience.

• Plan and coordinate events from inquiry through execution, ensuring accuracy, organization, and a seamless client experience
• Communicate event details (menus, room setups, diagrams, BEOs) with clients and internal resort teams
• Greet clients upon arrival and coordinate a smooth handoff to Event Operations for on-site execution
• Deliver exceptional customer service throughout the full event lifecycle
• Conduct site tours and client tastings as needed
• Participate in BEO meetings, sales meetings, and cross-department planning sessions
• Provide on-site event support and assist with event setup as needed
• Support the Sales & Events team with administrative tasks including proposals, group file updates, follow-up communication, data entry, and deposit processing
• Assist with special projects as assigned by the Director of Sales & Marketing
• Support housing coordination through data entry, rooming list updates, group block management, and internal communication
• Collaborate with the Housing Coordinator, Reservations, and Front Desk to ensure accurate housing details
• Work closely with Food & Beverage, Banquets, Housekeeping, Front Desk, Recreation, Golf, and other resort departments to ensure successful events
• Gather guest feedback to support continuous improvement
• Attend trade shows, networking events, and industry functions as assigned
• Proactively upsell resort amenities and event enhancements to improve guest experiences and drive revenue

• Previous event planning, hospitality, sales support, or administrative experience preferred.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills.
• High attention to detail and accuracy with event and housing information.
• Ability to build strong working relationships with clients and internal teams.
• Self-motivated and comfortable managing projects from start to finish.
• Flexibility to assist in a variety of areas based on seasonal and business needs.
• Some evenings, weekends, and holidays required depending on event schedules.
• Proficiency with Microsoft Office; experience with reservation or CRM systems a plus.

• Full Benefits Package
• Employer Sponsored Life Insurance
• 401k with employer match
• Excellent Resort and Golf Benefits
• Competitive PTO Plan
• Fun, supportive, and collaborative workplace culture
• Leadership and professional development opportunities