Brand Activation Manager

Brand Activation Manager

Join the world-renowned Anheuser‑Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for the Kona Big Wave brand. As a pivotal member of our team, you will lead the charge in ensuring Kona Big Wave remains at the forefront of the market by supporting a national sampling program.

You will oversee the execution of weekly sampling events in key accounts. Candidates must be highly motivated and results‑oriented.

• Develop and execute comprehensive activation strategies to achieve sales and brand objectives.
• Establish and maintain strong relationships with key accounts and the local wholesaler.
• Sell in brand programming to key accounts.
• Lead the planning and execution of brand activations, special events, sponsor ships, and promotions.
• Manage all aspects of Brand Ambassador team, including recruitment, training, scheduling, weekly event execution, and reporting.
• Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives.
• Manage local assets, ensuring Brand Ambassadors are equipped with merchandise and materials needed to execute sampling events.
• Produce activation recaps, metrics, and overall event success reports.
• Manage local budget, budget reporting, and reconciliation.
• Perform pre‑calls and checklists in preparation for sampling events.
• Monitor event execution while ensuring all key brand KPIs are achieved.
• Submit program deliverables accurately and on time each week (expense reporting, weekly recaps, BA survey audits, timesheet approvals, etc.).
• Maintain knowledge of local nightlife/events and local alcohol beverage laws.
• Assist in the analysis of sales and market/territory data used to provide consultation and correction for under‑performing accounts.
• Responsible for managing events in person.

• Must be of legal drinking age (21+).
• 2 years of beverage company and/or distributor experience.
• Valid current driver’s license; driving is essential.
• Access to reliable transportation.
• Computer access with Microsoft Office and home internet; proficiency in Excel and PowerPoint.
• Personal smartphone for field communication/reporting.
• Available to work 40+ hours per week, including nights and weekends.
• Experience with event production and management of Brand Ambassador teams, brand sampling preferred.
• Must be able to lift 40 lbs.
• Must be able to travel for mandatory training at program launch.
• Excellent written and verbal communication skills.
• Professional demeanor and strong work ethic.
• Strong leadership and communication skills.
• Organizational skills to meet weekly deadlines.
• Live in the market for the full duration of the program.

• Competitive salary.
• Monthly auto & tech stipend.
• In‑person training.
• Opportunity for bonus and recognition.
• Training and Career Development with Advantage.
• Opportunity to represent innovative and fast‑growing brands.
• Opportunity for professional development and career advancement within Anheuser‑Busch.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, and enjoy the benefits and privileges of employment as required by law.