Director of Digital Marketing

Director of Digital Marketing

Apex Skin is a rapidly growing dermatology practice that empowers employees to make a difference in the health of their communities and transform lives through healthy skin. Join our dynamic team as a Director of Digital Marketing, where you will lead and innovate our digital marketing strategies to drive growth and enhance brand presence.

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Lead and manage junior digital marketers, providing mentorship and performance feedback.
• Oversee social media strategy and execution.
• Expand and refine impact of email marketing strategy to support all business areas and patient segments.
• Increase impact of e-commerce to drive incremental revenue YOY.
• Direct key third-party partners to execute digital marketing work including paid media, web development, content, creative, and e-commerce.
• Ownership and oversight of company websites including legacy site, e-commerce site, and Clinical Research website.
• Oversee and optimize digital marketing channels, including SEO, SEM, social media, email, and content marketing.
• Analyze, report, and present on the performance of digital marketing campaigns using analytics tools.
• Collaborate with cross-functional teams to integrate digital marketing efforts with overall marketing strategies, and support multiple departmental goals.
• Stay updated with digital marketing trends and technologies to drive innovation and competitive advantage.
• Manage and allocate digital marketing budgets effectively to maximize ROI.
• Identify and establish partnerships with digital platforms and third-party vendors.
• Ensure brand consistency and enhance online presence across all digital touchpoints.
• Develop and implement testing strategies to optimize conversion rates and user engagement, including A/B testing, digital tactic comparison, and more.
• Monitor competitor activity and market trends to identify new opportunities and threats.
• Prepare and present performance reports to stakeholders, providing insights and recommendations for improvement.
• Apply customer data and segmentation to strategy to improve campaign effectiveness.
• Measure and improve patient experience digitally and work collaboratively for a smooth experience at all touchpoints, digitally and otherwise.
• Provide guidance for future state of digital marketing including new AI and technology advances that will drive marketing efficiency.

• Bachelor's degree in marketing, Business, or a related field.
• Minimum of 7 years of experience in digital marketing.
• Preferred, 3 years in a managerial role.
• Proven track record of developing and executing successful digital marketing strategies.
• Strong understanding of SEO, SEM, PPC, AI, AEO, social media, email marketing, and content marketing.
• Interest in continued learning as digital marketing evolves; established habits to keep up with the latest digital marketing trends and technologies.
• Experience with analytics tools such as Google Analytics, DOMO, and similar.
• Proficiency in marketing automation platforms.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions and strategic recommendations.
• Strong project management skills with the ability to oversee multiple campaigns simultaneously.
• Successful history of cross functional partnerships to achieve collaborative business goals.
• Outstanding leadership and team management skills.
• Exceptional written and verbal communication and organizational skills.
• Experience with A/B testing and other optimization strategies.
• Familiarity with CRM software and customer segmentation strategies.
• Strong problem-solving skills and attention to detail.
• Experience in budget management and financial planning for marketing initiatives.
• Creative and critical thinking to solve problems and suggest new solutions.
• Ability to execute digital efforts timely and effectively, while keeping high level strategy top of mind.
• Excitement to work for a growing, privately owned, mid-sized company.

We are Apex Skin. Our goal is to provide the highest quality dermatology and dermatologic surgery care to patients in…