Sr. Product Marketing Manager

Sr. Product Marketing Manager - The Toro Company Who Are We?

With roots dating back to 1914, The Toro Company was built on a tradition of quality and caring relationships. Today, the company is a leading worldwide provider of innovative solutions for the outdoor environment including turf and landscape maintenance, snow and ice management, underground utility construction, rental and specialty construction, and irrigation and outdoor lighting solutions. Through a strong network of professional distributors, dealers, rental stores and retailers in more than 125 countries, we proudly offer a wide range of products across a family of global brands to help golf courses, professional contractors, underground construction professionals, groundskeepers, agricultural growers, rental companies, government and educational institutions, and homeowners – in addition to many leading sports venues and historic sites around the world.

The Sr. Product Marketing Manager drives product strategy and market positioning for products within the residential business, elevating brand impact and customer engagement across Exmark, Spartan, and Toro brands. Development of new residential equipment and improved products to meet customer requirements. Leads the product prioritization and product project write-up process including return on investment financial analysis. Assists in overall business financials to ensure growth objectives are accomplished and operational improvement goals are achieved.

• Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of a school/employment or any other visa, regardless of expiration date, now or in the future.

• The selected candidate may choose their work location, either in Bloomington, MN Toro's International Corporate Headquarters; or Ditch Witch Division Headquarters in Perry, OK. Fully remote is not available at this time.
• Typical office environment as it pertains to lighting, temperature, and noise level when in administrative/operations offices.
• This position will work closely with key channel partners and must collaborate among a wide variety of internal teams including marketing, retail and sales channels, business segments and more.
• Travel 25% domestic and international, an related expense reporting duties for VOC events and other relationship building.

• Develop annual and long range, multi-generational product roadmap for residential product offering.
• Obtain approval for long-range vision, goals and strategies for Product Management.
• Develop business modeling of different customer types.
• Execute Voice of the Customer research in support of product development activities to translate present and future customer needs to define capabilities and long term competitive advantages – own requirements, specifications, and release plans.
• Continuously evaluate product vitality and competitive threats via visits to the field and data gathering among channel partners.
• Recommend and develop innovative new/improved products in conjunction with Engineering, Manufacturing, Sales and other key departments, to serve all end users.
• Establish and maintain an effective method to determine customer satisfaction on new/current products and ensure timely corrective actions/changes are made where appropriate.
• Monitor market share, profitability of product lines, and competitive positioning.
• Collaborate across teams – create alignment between related products, engineering teams and other stakeholders.
• Monitor quality levels of products, and put in place methods to improve quality and reduce warranty.
• Develop and execute competitive benchmarking activities in order to ensure leadership in products and programs.
• Support the Integrated Business Planning (IBP) process to drive organizational excellence with phase in and phase out of product lifecycle.
• Investigate, assess, and recommend new business and cost reduction/avoidance opportunities for the Division.
• Build and maintain a high degree of understanding and cooperation between the departments, supporting functions, and customers served.
• Represent the…