Marketing​/Public Relations Specialist

The advanced level position works under general supervision and requires thorough knowledge of market research methods, county resources, promotional development and distribution tools. The role involves performing marketing and public relations activities, writing for print and social media, developing newsletters and creating presentations for public speaking events.

Normal

Working Hours:

Monday – Friday; 8:30 a.m. – 5:00 p.m. Alternative work schedules may be offered.

Posting Status: Posted until filled.

• Facilitate the acquisition of leads, requests for proposals, room rates, and pertinent information from local hotels, attractions, restaurants, and meeting service providers as per the requirements of potential decision‑makers.
• Cultivate and sustain positive relationships with key contacts and existing clients.
• Develop and implement marketing strategies to recruit new events.
• Devise and execute comprehensive sales strategies targeting diverse markets, tailoring approaches to meet specific segment needs.
• Conduct thorough research on market trends and customer preferences to position the county as the preferred event destination.
• Showcase attractions, venues, accommodations, and services through persuasive strategies and tailored materials.
• Stay updated on industry trends and customer preferences to inform ongoing sales strategies and product development efforts.
• Collaborate with local businesses, attractions, hotels, and service providers to offer comprehensive event packages, enhancing the county's offerings.
• Attend after‑hour networking events and trade shows to build and maintain key relationships.
• Foster strong ties with community organizations, associations, and government bodies relevant to each market segment.
• Conduct community outreach initiatives to bolster the county's reputation.
• Coordinate with DMO team members for a seamless customer experience across sales, operations, and customer service.
• Collaborate directly with event planners to facilitate the seamless execution and planning of their events, guiding them to suitable vendors when required.
• Provide support to groups coordinating site visits.
• Research, identify, and solicit group planners in specific markets of motorcoach, sport tournament planners, golf, bike groups, religious, business, and educational groups.
• Attend trade shows, industry events, and client meetings.
• Utilize CRM software expertise for accurate group information maintenance, fostering effective communication and follow‑up.
• Track and analyze sales data to assess strategy effectiveness and identify areas for improvement.
• Deliver regular reports to management on sales performance, market trends, and potential growth opportunities.
• Perform other duties of a similar nature or level as assigned.

• Completion of core coursework for a bachelor's degree in Communications, Sports, Public Relations, Journalism, Marketing, or a related field.
• Minimum of 36 months related experience and/or training in marketing, resource development, or public relations.
• Valid Ohio driver’s license.
• Or equivalent minimum class qualifications for employment may be substituted for education and/or experience, but licensure/certification required cannot be substituted.

• Predictable and regular attendance is required.
• Travel may be required.
• May work rotating shifts (e.g., evenings, weekends).
• Stooping, reaching, standing, walking, pushing, pulling, lifting, grasping, feeling, talking, hearing, seeing, and repetitive motions.
• Exert up to 10 lbs. of force occasionally to lift, carry, push, pull, or otherwise move objects.