Product Line Manager
Listed on 2026-10-26
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Business
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Marketing / Advertising / PR
Product Marketing
For over 100 years, we’ve manufactured high-quality products right here in the USA. We still operate out of our Oregon based factory to this day, producing innovative, battle-proven optics for the world's most relentless hunters, shooters, law enforcement officers, and military personnel. Regardless of the product, we design and manufacture it with one goal in mind—to ensure it performs for life.
When Leupold + Stevens states our products are, "Designed, Machined, and Assembled in the USA," it is largely due to our relentless focus on innovation and quality. This has been at the heart of our Company for over 115 years and provides the foundation for growth. This is a legacy we have the privilege to uphold for future generations.
Our benefits package is amazing:- affordable health and dental insurance
- a strong commitment to training and professional development including an internal skills development program for all manufacturing team members
- a generous tuition reimbursement program
- company contributions up to 8% of base pay into a 401K retirement account
- profit sharing
- and great product discounts (to name a few)
Execute marketing, sales, and product strategies for a specific product category, acting as the product champion from ideation to obsolescence.
- Identifies product and brand trends, risks and opportunities. Gathers information on product and consumer needs and requirements. Tracks key competitor activities.
- Develops the business case for potential new products.
- Assists in the product planning process; and the development of a 3-5-year brand Product Roadmap.
- Develops product requirements/specifications for assigned products or product categories.
- Makes recommendations on promotions, special make-ups, discounts, rebates, sponsor ships, etc. impacting brand persona, sales or contribution margin for assigned product categories.
- Advises on the forecast and inventory position for the product line.
- Identifies specific sales/profitability and other performance targets and strategies; maintains a tracking scorecard.
- Assists in product introduction/launch efforts, including key or strategic accounts, catalog development, training, and trade/consumer shows.
- Provides management with data, analysis, and recommendations to support new product and other strategic initiatives and the budgeting process.
- Recommends enhancements to marketing, advertising and promotional programs to ensure effectiveness, profitability and return on investment.
- Other duties as assigned.
- Bachelor’s degree in business, marketing, advertising or a related field. 3-5+ years progressive experience in the marketing/product line management function of a consumer product company with a global, multi-channel sales environment. Master’s degree preferred.
- Thorough understanding of brand, category, or product line management practices and processes.
- Knowledge of the assigned product category, shooting sports, hunting, firearms, and associated optics applications. Strong analytic, quantitative, and strategic planning skills.
- Strong presentation, communication, decision making, problem solving, and organizational skills.
- Demonstrated ability to work collaboratively across functions to achieve outcomes that support business objectives.
Work is performed in a normal office environment with exposure to the manufacturing environment. 20% travel - based on season.
Leupold + Stevens, Inc.
14400 NW Greenbrier Parkway
Beaverton, Oregon…
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