Digital Copywriter

The Digital Copywriter will support the North America Digital Creative Studio by creating and adapting consumer-facing content across digital channels, including web, app, email, and a newer partner channel with Amazon. This role will help shape how content lives across owned experiences by applying digital copy standards, voice and tone guidance, content hierarchy, and storytelling best practices. The ideal candidate combines strong writing craft with digital expertise and can quickly translate briefs, business needs, and existing creative into compelling consumer copy.

The role supports digital standards development, quick-turn sport reactive needs, and UX-informed content execution across the digital ecosystem.

• Write and adapt consumer-facing copy across web, app, email, and Amazon.
• Translate briefs, business objectives, and brand narratives into clear, compelling digital copy.
• Support the development and application of digital copy standards, voice and tone guidelines, and content best practices.
• Partner closely with designers, art directors, producers, and cross-functional stakeholders to bring digital experiences to life.
• Create content that supports customer journeys, user experience, and channel-specific needs.
• Execute quick-turn copy adaptations and digital production requests while maintaining quality and consistency.
• Present and explain copy choices, content strategy, and messaging recommendations to stakeholders.
• Incorporate feedback effectively while maintaining brand voice and digital best practices.
• Contribute to playbooks, templates, and examples that improve consistency across digital experiences.

• 2+ years of copywriting experience that brings a unique voice, perspective, and exceptional storytelling instincts.
• Experience creating content that feels fresh, clever, and culturally relevant rather than overly corporate.
• Brings a sharp creative voice with the ability to craft clever, culturally relevant content that feels fresh, memorable, and authentic.
• Understanding of how athletes and consumers naturally communicate and can translate brand messaging into authentic, relatable language.
• Ability to write across formats, from product headlines and web copy to longer-form storytelling.
• Ability to balances creativity, speed, and attention to detail.
• Comfortable receiving feedback, defending creative decisions, and iterating quickly.
• Strong portfolio demonstrating short-form and long-form writing across digital channels.
• Strong understanding of digital ecosystems and channel-specific content best practices.
• Ability to manage multiple projects and shifting priorities in a fast-paced environment.

• Candidates should demonstrate:
• Cross-channel writing experience across web, social, email, ecommerce, and digital experiences.
• Strong examples of both short-form and long-form copy.
• Clear storytelling, messaging hierarchy, and consumer-focused thinking.
• The ability to translate a brief into impactful digital content.
• Work that showcases voice, personality, creativity, and strong writing craft.
• A clear articulation of the challenge, approach, and rationale behind the final work.