Chief Product & Marketing Officer Beaverton, OR, US Posted ago

Position: Chief Product & Marketing Officer Beaverton, OR, US Posted 3 months ago
## Chief Product & Marketing Officer Beaverton, OR, United States At Tektronix, we empower engineers to solve the world’s toughest technology challenges with precision measurement solutions that fuel innovation. From next-generation semiconductors to wireless, aerospace, and quantum technologies, our test and measurement solutions enable engineers to design, build, and launch tomorrow’s innovations with confidence. We support engineers from the first spark to final signal—transforming curiosity into confidence with trusted tools that deliver precision, clarity, and reliability.

For over 75 years, we’ve set the standard in test and measurement—and we’re just getting started.

As a Ralliant company, Tektronix is backed by a culture rooted in solving problems, learning by doing, and winning as one team. We believe in unlocking growth for our customers, our people, and our shareholders. That means empowering diverse voices, supporting whole-person wellbeing, and creating a workplace where curiosity and ownership drive impact—together.
** About the Role
** As Chief Product & Marketing Officer at Tektronix, you’ll play a central role in shaping our innovation engine. Reporting to the President, you’ll own and evolve our global product strategy and fully integrated marketing function—driving growth through new product introductions (NPI), customer engagement, and high-impact team leadership.

This uniquely holistic role brings together product management, strategy, and all facets of marketing—digital, brand, field, demand generation, events, sales enablement, and external communications—under one unified team. You'll serve as the strategic link between our customers and sales teams on one side, and engineering and operations on the other.

Your mission: define what we build, how we bring it to market, and how we tell our story.

This President-track role offers high visibility across Tektronix and the Ralliant executive team and Board. You’ll lead a sizeable global organization with 8 direct reports—including a Vice President and multiple general managers.
** Responsibilities**
* ** Set Vision & Strategy**:
Define and drive the global product roadmap across five major business lines. Translate innovation into scalable growth strategies aligned with customer needs and long-term investment priorities.
* ** Accelerate Innovation**:
Lead the end-to-end NPI process—from market insights to successful commercialization—ensuring excellence in execution and cross-functional alignment.
* ** Brand & Demand**:
Lead a unified global marketing engine encompassing brand, digital, demand generation, external communications, field events, and sales enablement—driving customer pipeline growth, strengthening brand equity, and delivering a cohesive voice for Tektronix across channels, regions, and audiences.
* ** Develop Talent**:
Champion a strong talent pipeline by developing future GMs, product leaders, and marketers. Cultivate a culture of accountability, curiosity, and continuous learning.
* ** Influence & Align:
** Operate as a strategic thought partner to the broader leadership team, fostering alignment, shared ownership, and cross-functional execution across the organization.
* ** Simplify the Complex:
** Drive clarity and focus in high-stakes, complex environments. Strengthen product and marketing operations, scale systems, and embed continuous improvement to accelerate growth.
* ** Champion Customer Insight:
** Deepen customer understanding through market research, VOC, and field engagement—translating insights into actionable strategy and innovation that drive relevance, differentiation, and growth.
** Qualifications
* ** Proven leadership in product management, product strategy, and/or integrated marketing.
* Proven P&L leadership across multiple functions, ideally including sales, business development, and/or key account management.
* Experience developing and commercializing high-tech products, ideally in industrial, test and measurement, or semiconductor markets.
* Ability to build and scale global teams, including managing managers and cross-functional leaders.
* Strategic thinker with operational discipline and strong…