Business Development Director

Overview

At Genesis Healthcare, we are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Whether you're an experienced professional or just starting your career, we offer opportunities for growth, development, and advancement in a range of roles.

Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve.

The Post-Acute Services Director drives the growth and success of assigned nursing centers by cultivating and leveraging relationships to generate high-quality patient referrals. This position manages complex patient transitions, oversees discharge processes, and establishes relationships within both hospital and non-hospital systems. The Director plays a key role in enhancing efficiency and effectiveness of patient referrals, ensuring smooth transitions, and fostering long-term relationships that support the nursing center’s growth objectives.

The Director is also responsible for overseeing the implementation of sales and clinical programming strategies that integrate vertically to sustain and expand the center's market presence.

• Lead the referral, clinical review, and admission process to ensure seamless patient transitions into the skilled nursing setting.
• Navigate managed care authorization processes and hospital discharge workflows.
• Use CRM tools for timely follow-up, accurate documentation, and effective clinical handoffs.

• Build strong relationships with hospital case managers, physicians, and discharge planners to drive consistent referrals.
• Develop 5–10 new referral contacts per month across hospital departments and other downstream opportunities.
• Promote the center’s clinical capabilities—short-term rehab, complex medical care, respiratory services, wound care, memory care, and more.

• Execute targeted sales strategies that highlight clinical strengths and differentiate the center in the marketplace.
• Achieve a 60%+ conversion rate for clinically and financially appropriate referrals and show upward trends within 90–120 days.
• Conduct regular hospital outreach, presentations, and follow-ups to increase brand visibility and referral volume.
• Use market analytics, referral trends, and competitive insights to guide growth initiatives.
• Conduct, at minimum, 3-4 sales calls a week.

• Develop a comprehensive market strategy for each assigned center using data and performance metrics.
• Meet or exceed sales and admission goals, including 5% admissions growth per reporting period.
• Partner with clinical and operational leaders to ensure alignment between sales efforts and clinical programming.

• 2–5 years of experience in skilled nursing, post-acute care, hospital discharge planning, or healthcare admissions/marketing.
• Proven success in healthcare sales, business development, or referral relationship management.
• Track record of meeting measurable sales outcomes (conversion rates, census growth, admission targets).
• Strong communication, relationship-building, and presentation skills.
• Proficiency in CRM systems and data-driven decision-making.
• Ability to travel locally for hospital visits, meetings, and community outreach.
• Ability to travel statewide for company meetings and education.

• Prior experience as a Clinical Liaison, Admissions Director, Hospital Liaison, Case Manager, or similar role.
• Experience marketing specialized programs: cardiac rehab, orthopedic rehab, wound care, respiratory care, dialysis coordination, etc.
• Knowledge of territory management, market analysis, and competitive positioning.
• Bachelor’s degree in Healthcare Administration, Nursing, Business, Marketing, or related field.

• Valid driver’s license.
• Five to seven years of…