Creative Director, KitchenAid

Requisition : 69922

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life  the only major U.S.

-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, Kitchen Aid, Jenn Air, Maytag, Amana, Brastemp, Consul, and In Sink Erator . In 2024, the company reported approximately $17 billion in annual sales – close to 90% of which were in the Americas – 44,000 employees, and 40 manufacturing and technology research centers.

Additional information about the company can be found at

Whirlpool Corporation is seeking a dedicated Creative Director for the Kitchen Aid brand to lead creative innovation within the World of Whirlpool (WoW), our next-generation in-house advertising and experience agency. Located at the historic Reid Murdoch Building in Chicago, this highly visible role is tasked with elevating the consumer experience and building the future of marketing for an iconic brand.

In this role, you will oversee Kitchen Aid North America’s creative strategy and execution. The ambition is to achieve world-class, award-winning creative that drives brand love, delivers cohesive customer experiences across the entire marketing funnel, and ultimately fuels business growth. You will be the visionary who inspires the centralized creative team to deliver impactful and consistently on-brand work across all consumer touch-points.

As the Creative Director for Kitchen Aid, you are the leader of the creative pod, responsible for ensuring cohesive look, feel, and strategic alignment for all brand campaigns and projects. Your influence impacts not just the creative output but also the strategic direction and business results of the organization.

• Lead the Kitchen Aid creative pod, including all creative processes, strategic direction, and team culture development across multiple functions.
• Direct the creative strategy for complex, high-level brand projects, focusing on innovation and originality to achieve significant growth.
• Translate complex business goals, brand foundations, and strategic imperatives into compelling creative strategies and decisions.
• Foster a positive and engaging team culture through transparent, inclusive, and effective communication across functions.

• Direct the creation and delivery of all brand messaging to ensure consistency, clarity, and deep reflection of Kitchen Aid's visual identity and values across all touch points.
• Drive meaningful, high-impact interactions across the consumer journey, fostering strong loyalty and driving significant participation across various channels and touchpoints.
• Oversee the development of high-quality, persuasive copy, editorials, and storytelling across all brand channels, thoughtfully curated to each audience.
• Guide teams in generating fresh, high-level ideas and concepts based on complex strategic briefs, with a focus on excellence and the ability to evaluate success post-execution.
• Consistently and effectively bring the brand voice to life across different touch points at a managerial level, and can evaluate the success of brand voice application.

• Lead the creation and optimization of highly compelling digital and social media campaigns and content (visual and written) aligned with effective brand strategy, utilizing deep digital insights.
• Oversee the creative pod's project management and goal setting, ensuring all outputs meet established deadlines, quality standards, and adherence to operational best practices.
• Apply a strategic understanding of marketing initiatives, strategic positioning, and target audiences to consistently evaluate the effectiveness and strategic success of all work.
• Actively seek, value, and incorporate project feedback and direction, maintaining a commitment to continuous refinement and staying informed on industry trends to consistently…