Admissions Counselor​/Territory Coordinator

Bethune-Cookman University was founded by an extraordinary woman, Dr. Mary McLeod-Bethune, who was decades ahead of her time and remains one of the nation’s most iconic leaders of the 20th century. Mary McLeod-Bethune famously started what became B-CU in 1904 with $1.50, five little girls and a rented house that cost $11 a month. While she had a vision of success, more critically, she possessed the resilience, commitment and faith to bring her vision to reality.

The University, today, powerfully and visibly affirms that same strength, fortitude and faith along with a manifest commitment to serving and supporting its students, as did its founder and benefactor at the turn of the 20th century.

Throughout its 115-year history, Bethune-Cookman University has served as a beacon of hope, opportunity, refuge, and education for tens of thousands of students from across the US and around the world. B-CU, along with Tuskegee University, is a co-founder of the United Negro College Fund (UNCF) and remains one of its 37 institutions today. B-CU is committed to bridging the chasm between ability, talent and potential, which are ubiquitous in this country, and access and opportunity, which are often not.

The University intentionally serves a highly vulnerable population and over 90% of its students are PELL eligible. B-CU possesses a rich portfolio of academic programs that include health science (including public health and nursing), engineering and computer science, business, education and performing arts. The University is committed to holistically educating students and to preparing them to become value creators for a connected and global 21st-century economic reality.

Admissions Counselor/Territory Coordinator

Daytona Beach, FL

1633

1

Admissions Counselor/Territory Coordinator

Director of Recruitment and Student Outreach

Division of Enrollment Management

The position reports to the Director of Recruitment and Student Outreach. Under general direction, is responsible for identifying, recruiting, admitting, and enrolling academically qualified traditional or non-traditional students in target markets in accordance with the philosophy of the University; keeps contact with students, parents, and understands and sensitivity to the needs of all students; performs duties in accordance with the values of Bethune Cookman University.

• Establishes and maintains an informational, active communication system with either traditional high school or college students, parents and counselors, transfer students or non-traditional degree-seeking adults; counsels student applicants concerning admission, financial aid, career planning, and housing options, if applicable.
• Identifies, recruits, and enrolls prospective students in a designated market; manages a recruitment territory; develops recruitment strategies; plans and arranges all phases of regional and local travel; conducts office-based contact by mail and phone with students, and parents if applicable.
• Reads, interprets, and evaluates students' academic credentials and makes admission/denial decisions; assists with scholarship appropriation.
• Participates as an active member of the recruitment team; assists with special programs and research projects; participates in the development and implementation of enrollment strategies.
• Communicates with applicants by email, phone, social media, and in-person from prospect to enrollment.
• Assist in entering new student applications into the University’s student database, if applicable.
• Develops a network of alumni by identifying and training successful alumni willing to help recruit students, coordinating the network’s activities.
• Evaluates recruitment techniques by determining the effectiveness of each recruitment technique used by admissions, discerning the appeal of admissions literature, and defining the expectations of the University to be instilled in incoming students by the admissions staff.
• Recruit students by visiting high schools; attending college nights; visiting community colleges and technological…