Product Manager, Transfusion

Werfen Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors.

Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.

Werfen Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors.

Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.

Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.

Defines and implements market requirements for new products. Product management of a dedicated product line. Prepares marketing support program for a specific product, product line, or product area. Coordinates implementation with technical services and field sales organization. Provides Marketing assistance to field personnel and customers.

Key Accountabilities:

• Key marketing interface with the Commercial Team , Operations and QA/RA
• Prepares and coordinates marketing support programs. Contribute to planning and creation of advertising and promotional materials.
• Write digital campaigns and newsletters.
• Keeps informed about developments in medical instrumentation/diagnostic industry as they apply to the company's future marketing plans
• Provides sales & technical training for Commercial team.
• Works with field sales staff to develop training requirements and sales tools required to introduce new products and sales campaigns for all or part of product line.
• Makes presentations to customers.
• Understands all maintenance, performance and advantages of Werfen Transfusion products. Understands technical aspects of Werfen Transfusion and competitive products.
• Lead the launch process for new products, including developing marketing materials, training sales teams, and organizing launch event.
• Maintains regular communications with technical services on problems with instruments and reagents within the product line.
• Track key performance indicators (KPIs) related to product sales, market share, and customer satisfaction, and report findings to leadership.
• Interfaces with all levels of management and to independently resolve conflicts/problems with company peers
• Manages and drives internal projects with minimal supervision.

Budget Managed (if applicable): N/A

• To be determined based on department needs.

Proven experience in product management within the pharmaceutical or healthcare industry

• Business Acumen
• Customer Focus
• Organizational Agility
• Peer Relationships
• Planning Skills
• Presentation Skillsi??
• Drive for Results

• Knowledge in Life Sciences:
  Medical Technology, Biology,…