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Director of Product Marketing

Job in Bedford, Middlesex County, Massachusetts, 01730, USA
Listing for: Robert Half
Full Time position
Listed on 2026-10-15
Job specializations:
  • Marketing / Advertising / PR
    Product Marketing, Marketing Strategy
Job Description & How to Apply Below
Our client is seeking a strategic and results-driven Director of Product Marketing with 12-15+ to lead go-to-market strategy for an emerging AI and application platform business. This highly visible leadership role will shape market strategy, influence product direction, define positioning and packaging, and build scalable growth programs.

You're qualified if you have:

Experience marketing highly technical products to developers.

Experience introducing emerging technologies to the market.

Have leadership experience.

Salary has been updated 250-275K with a 20% bonus.

The ideal candidate is a strong product marketing leader with technical depth, commercial judgment, and experience bringing emerging technologies to market.

MUST have 15+ years of relevant experience with a Background in one or more of the following: AI platforms, developer tools, Dev Ops, cloud infrastructure, application development, observability, software delivery, APIs, or enterprise technology

This is a fully remote role but our client is only considering candidates who are located in the eastern time zone. Salary is 250-275K with a 20% bonus.

Responsibilities Lead global product marketing strategy for an AI and application platform portfolio

Develop category positioning, messaging, and portfolio narrative for technical and executive audiences

Translate complex technologies into clear customer value for developers, engineering leaders, and enterprise decision-makers

Partner with Product and Engineering on roadmap priorities through market analysis, competitive insight, and customer feedback

Build and execute go-to-market strategies that drive adoption, pipeline growth, and expansion

Develop segmentation, ideal customer profiles, buyer journeys, pricing, and packaging strategies

Launch lighthouse customer and early-adopter programs to validate product-market fit and generate customer proof

Support integrated GTM execution across demand generation, field marketing, communications, partner marketing, and sales enablement

Create sales plays, enablement tools, and messaging that improve win rates and accelerate deals

Lead and develop a high-performing global product marketing team

Use AI and automation to improve insights, productivity, and execution speed

Present strategy, priorities, and performance clearly to executive stakeholders
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