Digital Content Management Analyst

Overview

Ready for more than just a job? Build a career with purpose. At Lactalis in the USA, we’re committed to providing meaningful opportunities for our people to learn, grow, and thrive—whether you’re just starting your journey with us or looking to take the next step in your career. From day one, we offer the tools and support to help you succeed.

Lactalis US Yogurt, part of the Lactalis family of companies, is currently hiring a Digital Content Management Analyst based in Bedford, NH. The Digital Content Management Analyst will ensure the accuracy, health, and optimization of product content across retailer digital platforms, enhancing the online presence of Lactalis US Yogurt. This role is responsible for content syndication, retailer coordination, and content standards development, while collaborating closely with the E-Commerce Content & Analytics Manager, omnichannel team, and third-party vendors to support company goals.

The Analyst will play a key role in ensuring that digital product content drives engagement and sales and will report to the E-Commerce Content & Analytics Manager.

• Partner with third-party syndication providers to ensure retailer coverage and correct data flow from the Product Information Management (PIM).
• Coordinate with retailers’ content teams and third-party services to align content delivery processes (e.g. API, manual uploads).
• Build and maintain relationships with retailer digital merchandising and content teams.
• Monitor and update content based on retailer’s cadence and requirements.
• Manage retailer item attribution to ensure correct content development.
• Address evolving retailer content standards and resolving content issues.
• Review SKU-level content health and variation strategy.
• Work with marketing team to ensure content meets Brand standards.
• Coordinate with vendors to create simple and effective processes to support Lactalis online sales initiatives.
• Participate in regular e-commerce discussions to share best practices, vendor issues, common challenges, case studies, etc. to leverage knowledge across Lactalis North America.
• Collaborate with Brand and Agency teams to optimize content development.

• Travel may be required once a month.
• Extended hours may be necessary depending on the project needs.
• Tools such as a computer and/or allowances will be provided to fulfill responsibilities.
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential duties.
• This position requires physical presence in the office, in accordance with the Hybrid Work Policy (3 days in office, 2 days WFH).

• Bachelor’s degree required; a major in business administration, e-commerce, digital media, data analytics, or a related field is preferred.
• Minimum of 2 years of experience in e-commerce content syndication or content management within a CPG, retail, or consumer goods environment preferred.
• Familiarity with Product Information Management (PIM) systems and best practices; experience with tools such as Salsify, Syndigo, Profitero, IX-One, or Brandbank is a plus.
• Ability to assess customer opportunities, analyze competitor behavior, and interpret channel strategies to develop effective customer plans and strengthen retailer partnerships.
• Proven skill in planning, implementing, and managing initiatives that align with sales and business objectives.
• Strong understanding of customer needs, expectations, and motivators to develop impactful business plans and foster strategic, long-term partnerships.
• Demonstrated analytical and business acumen with the ability to ensure accuracy, consistency, and integrity of data and reporting.
• Skilled in analyzing complex data and identifying trends, insights, and actions that drive informed decision-making.
• Excellent planning and organizational abilities to prioritize tasks, manage resources, and deliver results efficiently.
• Strategic mindset with the ability to take a broad, future-oriented view of business challenges and opportunities.
• Exceptional communication skills – able to tailor messaging, convey ideas clearly,…