Salesforce Marketing Cloud Technical Lead

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At Unleashed Brands, we believe in building great kids by empowering ourteam to do meaningful work every day. We're on a mission to help kidslearn, play, and grow through brands that inspire confidence, spark imagination,and create lasting impact in communities across the country.

With a growing portfolio of category-leading youth enrichment brands andmore than 1,300 locations open or in development, our team is passionate about making a difference—one child, one family, and one franchise at a time.

If you're driven by purpose, fueled by innovation, and ready to be partof something bigger, we’d love to meet you. Explore our current opportunities and start your journey with Unleashed Brands.

Position: Salesforce Marketing Cloud Technical Lead

Location: Bedford, TX

The Salesforce Marketing Cloud Technical Lead would be responsible for assisting our digital marketing team with complex technical solutions, QAing new work within Salesforce Marketing Cloud, maintaining data cleanliness, testing integrations between our website and Salesforce and Salesforce Marketing Cloud, and troubleshooting and problem-solving when technical issues arise. This person will be an essential driver of our communication growth and marketing, and have the opportunity to lead new projects, present solutions, and interface with a dynamic and energetic team of subject matter experts.

This teammate will be an integral part of the marketing team and report to a marketing leader, but also have the opportunity to interface with and dotted-line report to our greater Salesforce team. The Salesforce Marketing Cloud Administrator would be the product owner of Salesforce Marketing Cloud and its related applications.

This position offers a fantastic opportunity to work for a marketing-driven and growing organization, increased technical knowledge of both Salesforce and Marketing Cloud products, and learn from a talented group of Salesforce experts within our greater organization.

• Ability to effectively manage schedules and projects, and meet deadlines for time-sensitive work
• Strong communication and collaboration skills, across departments, teams, and business units
• Advanced technical knowledge of the Salesforce Marketing Cloud platform, including:
  • Synchronized Data Extensions
  • Journey Builder
  • Mobile Connect
  • Einstein
  • Content Builder
  • Reporting features
• Automation Studio
• Distributed Marketing
• Advanced knowledge of HTML / CSS and ability to assist with creation and troubleshooting of email templates and Cloud Pages.
• Thorough knowledge of Marketing Cloud best practices.
• Basic knowledge of Salesforce core functionality, reporting, and how connectors between SFDC and SFMC function.
• Advanced knowledge of and ability to create SQL queries as they relate to list management, audience segmentation, and data extension creation
• Advanced knowledge of SFMC Data Designer attribute setup and implementation
• Understanding of list hygiene best practices and ability to effectively manage subscriber preferences, opt-outs, and contact allotments.
• Ability to clearly communicate technical information to non-technical teammates in a clear and understandable manner; ability to train teammates on best practice solutions and new technology implementations.
• Manage and implement audience segmentation strategies, end‑to‑end email development, and execution of campaigns.
• Drive continuous improvement through testing and iterating quickly across email metrics including deliverability, open, click‑to‑open, conversion, and opt‑out rates.
• Ensure compliance with internal guidelines and best practices, including CAN‑SPAM and CASL.
• Monitor and report on ongoing email performance, deliverability, and overall sender reputation to be sure that emails are getting to the Inbox.
• Provide analytical insight into email metrics and share recommendations for performance enhancement.
• Serve as primary system administrator for the Salesforce Marketing Cloud platform with 170+ users,…