Marketing Strategist - State National

* Create marketing campaigns for assigned departments and divisions  + Includes lead generation, retention, and attrition campaigns and coordination of partnership marketing deliverables  + Project management campaigns from creation to execution  + Come up with creative ideas and guidance for marketing collateral [Develop innovative marketing collateral ideas and concepts]
* Collaborate with Marketing to leverage omnichannel marketing tools to generate leads for sales
* Identify new marketing tools and strategies to generate awareness and brand exposure for products
* Monitor marketing campaign effectiveness and create measurement scorecards
* Contribute to strategic solutions and come up with tactical execution ideas
* Prepare Sales Requests for Proposals (RFPs)
* Execute on assigned Marketing OKRs and KPIs to support the Marketing department’s goals
* Responsible for researching and recommending industry events, placement and sponsorship opportunities
* Collaborate with the Content Marketing Specialist to define and track event data metrics.
* Create event lead generation strategies
* Create and execute lead engagement tracking, monitoring processes and reporting
* Monitor marketing finance/banking trends and competitor marketing strategies
* Collaborate within own department and outside departments to develop key messages and content for assets, client correspondence and other communication vehicles as needed
* Build emails and make website updates whenever necessary, as well as coordinate with the Digital Specialist
* Manage marketing budget when applicable
* Detail-oriented and accuracy focused
* Ability to time manage, prioritize and manage tasks to meet or beat deadlines on assignments
* Team player and collaborator cross-functionally with SNC and Markel
* Will need to gain a solid understanding of Marketing department technology stack, Dynamic CRM, and other company systems, workflows, and guidelines for assigned product lines
* Strong communicator with project management skills
* Ability to interpret OKRs and KPI’s and make adjustments to projects/campaigns accordingly
* Knowledge of design principles/programs (Adobe Creative Suite and Canva) is a plus
* Bachelor's degree required
* Minimum 3+ years’ work experience, marketing experience preferred. Insurance experience a plus. Master’s degree is a plus
* 3-5 years of business-to-business (B2B) marketing experience preferred
* 3-5 years of experience tracking/using marketing analytics
* Vendor management experience preferred
* Office Environment, standing and sitting for extended periods of time.
* Ability to lift up to 25 pounds
*
* Who we are:

** Markel Group (NYSE – MKL) a fortune 500 company with over 60 offices in 20+ countries, is a holding company for insurance, reinsurance, specialist advisory and investment operations around the world.
** We’re all about people | We win together | We strive for better
**** We enjoy the everyday | We think further
***
* What’s in it for you:

** In keeping with the values of the Markel Style, we strive to support our employees in living their lives to the fullest at home and at work.
* We offer competitive benefit programs that help meet our diverse and changing environment as well as support our employees’ needs at all stages of life.
* All full-time employees have the option to select from multiple health, dental and vision insurance plan options and optional life, disability, and AD&D insurance.
* We also offer a 401(k) with employer match contributions, an Employee Stock Purchase Plan, PTO, corporate holidays and floating holidays, parental leave.

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** to fill out our short application, so that we can find out more about you.

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Markel is an equal opportunity employer. We do not…