SEO Manager

About The Role

As SEO Manager you will lead day‑to‑day delivery across a portfolio of client accounts, operating as the Head of SEO's primary point of operational accountability. You will own campaign strategy and execution, contribute actively to new business, and play a central role in developing the team around them.

This is a role for someone who wants to build — not just deliver. The right candidate will be commercially curious, technically strong, and genuinely excited about where search is heading: AI‑driven discovery, generative engine optimisation, and the automation of SEO y will be comfortable in client‑facing situations, willing to travel, and motivated to grow into senior leadership over time.

• Strong, demonstrable SEO experience across technical, on‑page, and off‑page disciplines
• Solid understanding of GEO, AI Overviews, and how LLMs surface and cite content
• Genuine enthusiasm for AI tooling and automation — Claude, DataForSEO, or equivalent
• Comfortable in client‑facing environments — presenting, travelling, building relationships
• Commercially astute: able to identify growth opportunities and frame SEO in business terms
• Strong project management and organisational skills across concurrent accounts
• Excellent written and verbal communication — clear, jargon‑light, audience‑aware
• Experience with:
  Ahrefs or DataForSEO, Screaming Frog, GA4, GSC, and AI‑assisted workflows
• A self‑starter: motivated by ownership, not instruction

• Leading and developing the SEO team day‑to‑day, acting as the operational support to the Head of SEO
• Accountable for team performance, delivery standards, and client satisfaction across your portfolio
• Devising and owning SEO strategy for clients — from technical foundations through to content and authority
• Oversight of all SEO activity with an emphasis on continuous improvement and commercial impact
• Ensuring the team has the tools, processes, and skills to operate at the standard the agency expects
• Supporting team development through regular 1‑1s, constructive feedback, and hands‑on guidance
• Championing the use of AI and automation across workflows — Claude, DataForSEO, Ahrefs and emerging tooling — to improve output quality and team efficiency

• Overseeing resource planning, utilisation, and workload management across the team
• Planning and executing SEO strategies that deliver demonstrable ROI for clients
• Ensuring campaigns are integrated with Receptional's wider service areas — Paid Media, Digital PR, CRO
• Owning reporting cadences: accurate, insightful, and commercially framed for client audiences
• Cross‑selling and upselling services proactively, not just reactively, in collaboration with client success
• Identifying and escalating growth opportunities systematically — not just when they surface in conversation

• Staying ahead of how search is evolving — AI Overviews, generative engine optimisation (GEO), and LLM citation behaviour
• Applying GEO and EEAT principles to client work as standard, not as an add‑on
• Building and contributing to Receptional's AI SEO proposition — frameworks, skills, and thought leadership
• Using Claude and other AI tooling to automate repeatable SEO processes and improve team output
• Identifying opportunities to apply automation to client deliverables and agency workflows

• Contributing actively to new business pitches — presenting confidently, engaging prospects, and helping win work
• Willing and able to take a leading role in pitches where appropriate
• Developing thought leadership — insights, reports, and speaking opportunities at industry events
• Actively building a professional profile: conference talks, webinars, and industry presence
• Creating case studies and testimonials that showcase Receptional's work

• Owning senior client relationships across your portfolio — trusted, credible, commercially thoughtful
• Comfortable presenting strategy and performance at C‑suite level
• Willing to travel to client sites semi‑regularly, including occasional travel to the USA for key accounts
• Overseeing client KAM Plans &…