Brand and Campaigns Marketing Lead
Job in
Bedford, Bedfordshire, MK40, England, UK
Listed on 2026-08-22
Listing for:
Reed Talent Solutions
Full Time
position Listed on 2026-08-22
Job specializations:
-
Marketing / Advertising / PR
Brand Ambassadors & Brand Management, Marketing Management -
Management
Job Description & How to Apply Below
- Lead and develop marketing and brand strategies and campaigns across key areas of responsibility, ensuring alignment with business priorities and securing buy-in at senior levels, including Central Government.
- Collaborate with media and audience engagement teams to adopt a thematic approach to planning and delivery, utilizing a mix of paid, earned, and owned marketing approaches.
- Manage a mixed-model design function comprising in-house experts and commissioned agencies, ensuring a balance that supports requests from across the business.
- Initiate and lead the 'Creative Hub', a matrix setup that brings together creatives from across MaPS in a community of practice.
- Manage a budget of approximately £4 million, focusing on the efficient allocation of resources while maintaining final budget oversight with the Corporate Director.
- Oversee key and high-value contracts and relationships with external suppliers, managing our reputation and associated risks effectively.
- Enhance the Money Helper brand's visibility and position MaPS as a significant player in the financial wellbeing space.
- Drive continuous improvement in all aspects of brand and marketing, supporting colleagues ac...
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