Brand, Campaigns and Marketing Lead

Brand and Campaigns Marketing Lead

£90,000 per annum

Bedford

Permanent

Hybrid Working

Join us in building a brand that inspires action.

This is an exciting opportunity for an experienced marketing leader to drive brand awareness, customer engagement and organisational growth. Working across consumer and stakeholder audiences, you'll lead the development of compelling campaigns and strategic marketing initiatives, leveraging the best mix of owned, earned and paid channels to maximise impact.

You’ll be part of a dynamic team dedicated to helping people across the UK improve their financial wellbeing.

The Brand and Campaigns Marketing Lead will report directly to Corporate Director for Customer Engagement. In this role, you will be responsible for:

• Lead and develop marketing and brand strategies and campaigns across key areas of responsibility, ensuring alignment with business priorities and securing buy-in at senior levels, including Central Government.
• Collaborate with media and audience engagement teams to adopt a thematic approach to planning and delivery, utilizing a mix of paid, earned, and owned marketing approaches.
• Manage a mixed-model design function comprising in-house experts and commissioned agencies, ensuring a balance that supports requests from across the business.
• Initiate and lead the 'Creative Hub', a matrix setup that brings together creatives from across MaPS in a community of practice.
• Manage a budget of approximately £4 million, focusing on the efficient allocation of resources while maintaining final budget oversight with the Corporate Director.
• Oversee key and high-value contracts and relationships with external suppliers, managing our reputation and associated risks effectively.
• Enhance the Money Helper brand's visibility and position MaPS as a significant player in the financial wellbeing space.
• Drive continuous improvement in all aspects of brand and marketing, supporting colleagues across MaPS to become brand ambassadors.
• Monitor, analyse, and report on engagement metrics to measure the effectiveness of campaigns and strategies, using data-driven insights to optimise performance.
• Manage and mentor a team of brand and marketing professionals, fostering a collaborative and innovative work environment.

To excel in this role, you will need to demonstrate:

• Extensive senior-level experience leading marketing, brand, communications, or campaign activity within a complex organisation. Experience of digital services is desirable.
• Proven experience in developing and executing successful communication strategies and engaging audiences effectively.
• Demonstrable experience in delivering high-impact campaigns using various channels, including paid, no-cost, and low-cost options.
• Excellent written and verbal communication skills, with the ability to produce compelling briefings and strategic advice quickly.
• Strong project management skills, capable of managing multiple projects and deadlines simultaneously.
• In-depth knowledge of market research, insight techniques, KPI evaluation, and data-driven performance optimization.
• Experience in writing business cases and procuring marketing/communications services.
• Change management experience and a strong interest in financial wellbeing.

The Money and Pensions Service (MaPS) is based in Bedford, in a recently renovated modern office. This is a wonderful opportunity for you to become an integral part of a dynamic organisation, working to help people across the UK.

At the heart of the Money and Pensions Service are our values – caring, connecting, and transforming, which are the foundation of our success. They permeate every area of our work and define all our business relationships and the way we work with each other. We’re not only looking for the best people to come and work for us, but we need people who align themselves with our values:

• Caring
  We care about our colleagues and the people whose lives we are here to transform.
• Connecting
  We will transform lives through our ability to make positive connections.
• Transforming
  We are committed to transforming lives…