Assistant Store Manager

Role Overview

The Management Opportunities Talent Pool is designed for aspiring leaders who want to be considered for upcoming management vacancies across our stores. Candidates are assessed for a range of management roles as they arise, providing the opportunity to join one of the most recognisable names in global sports fashion.

• Support store leadership with day‑to‑day operations to achieve sales targets and key KPIs.
• Lead and guide colleagues on the shop floor, allocating tasks, supporting service delivery, and upholding JD standards.
• Assist with coaching and development, providing real‑time feedback and reinforcing expectations set by store management.
• Maintain high presentation and operational standards, including product availability, pricing accuracy, visual displays, and store safety.
• Deliver key operational duties such as cash‑handling support, till checks, delivery processing, stock audits, and opening/closing routines — escalating issues as appropriate.

• Previous experience in a retail management or supervisory position, demonstrating readiness for a leadership role.
• Strong leadership skills with the ability to guide, motivate, and develop colleagues.
• Confidence in analysing KPIs and sales data to support commercial decision‑making and shift planning.
• Excellent communication and interpersonal skills, ensuring professional interactions with customers and colleagues.
• Proven success driving sales performance and contributing to KPI achievement within a retail environment.

• Passion for retail, sport, fashion, and representing the JD brand.
• Proactive, solutions‑driven leadership approach.
• Hands‑on attitude with a commitment to leading by example.
• Resilient, adaptable, and able to remain composed under pressure.
• Customer‑centric mindset with a strong focus on delivering the premium JD experience.

We are proud to be an equal‑opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. We celebrate the diversity of our teams and strive to ensure that all colleagues regardless of background, identity, or lived experience can thrive and contribute meaningfully.

• Incremental Holiday Allowance
• Staff Discount on qualifying purchases across Group retail stores and online
• Exclusive Colleague Bike Discount scheme
• Discounted Gym membership
• Personal development opportunities to learn and develop at work
• Access to Apprenticeships and accredited qualifications