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Assistant Branch Manager

Job in Bedford, Bedfordshire, MK40, England, UK
Listing for: JD Sports Fashion
Full Time position
Listed on 2026-06-15
Job specializations:
  • Retail
    Retail & Store Manager
  • Management
    Retail & Store Manager, Operations Manager
Salary/Wage Range or Industry Benchmark: 60000 - 80000 GBP Yearly GBP 60000.00 80000.00 YEAR
Job Description & How to Apply Below

Established in 1981, JD Group is a leading omni‑channel retailer of sports fashion, outdoors and gyms, operating across multiple international markets.

Role Overview

Our Management Opportunities Talent Pool places you at the centre of the store’s success. You will lead from the front—motivating teams, influencing performance, and supporting store operations to deliver strong commercial results. You will inspire colleagues, uphold high operational and visual standards, and contribute to ambitious sales targets and an outstanding customer experience.

Key Responsibilities
  • Support store leadership with day‑to‑day operations to achieve sales targets and key KPIs.
  • Lead and guide colleagues on the shop floor, allocating tasks, supporting service delivery, and upholding JD standards.
  • Assist with coaching and development, providing real‑time feedback and reinforcing expectations set by store management.
  • Maintain high presentation and operational standards, including product availability, pricing accuracy, visual displays and store safety.
  • Deliver key operational duties such as cash handling support, till checks, delivery processing, stock audits and opening/closing routines—escalating issues as appropriate.
Skills & Experience Required
  • Previous experience in a retail management or supervisory position, demonstrating readiness for a leadership role.
  • Strong leadership skills with the ability to guide, motivate and develop colleagues.
  • Confidence in analysing KPIs and sales data to support commercial decision‑making and shift planning.
  • Excellent communication and interpersonal skills, ensuring professional interactions with customers and colleagues.
  • Proven success driving sales performance and contributing to KPI achievement within a retail environment.
Desirable Attributes
  • Passion for retail, sport, fashion and representing the JD brand.
  • Proactive, solutions‑driven leadership approach.
  • Hands‑on attitude with a commitment to leading by example.
  • Resilient, adaptable and able to remain composed under pressure.
  • Customer‑centric mindset with a strong focus on delivering the premium JD experience.
What We Offer

We are proud to be an equal‑opportunity employer and are committed to creating a workplace where every colleague is valued, respected and empowered. Our strategic priorities include putting people first, driving digital innovation, staying attuned to customers and pursuing operational excellence. We offer the following benefits:

  • Incremental Holiday Allowance
  • Staff discount on qualifying purchases across group retail stores and online
  • Exclusive colleague bike discount scheme
  • Discounted gym membership
  • Personal development opportunities to learn and develop at work
  • Access to apprenticeships and accredited qualifications
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