Head of Socials

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 Bin Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

We’re hiring a Head of Socials to build a social presence people genuinely want to follow. This role exists to significantly raise the bar on how Deel shows up culturally, creatively, and strategically across social platforms.

This is not a traditional corporate social media role. It’s for someone who deeply understands internet culture, knows how to engineer viral moments, and can turn social into a meaningful brand and growth lever. You’ll own Deel’s global social strategy end to end, with the autonomy to build something distinctive and ambitious.

• Own and evolve Deel’s global social media strategy across platforms including Tik Tok, Instagram, Linked In, and X

• Define and develop a clear, ownable brand voice that feels fun, insightful, aspirational, and platform-native

• Create and ship high-velocity content, balancing one-off viral moments with a consistent always-on engine

• Partner closely with a creative external agency and creators as peers, not vendors

• Lead and develop a small in-house social team (2–3 people)

• Use social listening and cultural signals to insert Deel into relevant conversations in real time

• Balance creative risk with brand integrity, knowing when to push boundaries and when to pull back

• Set clear success metrics and continuously iterate based on performance and audience response

• Proven experience creating or leading viral, culturally relevant social content

• Demonstrated ownership of outcomes, not just participation in campaigns

• Strong understanding of how content and tone should vary by platform

• Excellent editorial judgment and storytelling instincts

• Experience working with creators, agencies, and cross-functional partners

• Ability to clearly articulate why content worked, not just that it did

• Comfortable operating in fast-moving, ambiguous environments with high autonomy

• Built or scaled a brand or audience that people actively follow and engage with

• Worked in consumer, lifestyle, challenger brands, or…